Campaign Manager sites

1. At the account level in Campaign Manager 360, click Admin > Sites. Then click the New button.

2. Campaign Manager 360 now shows you a list of sites in the Site Directory. Search for the site you want to add to your account.

   Try entering the full URL into the search bar if you need to narrow down your list of results.

3. Click Add site.

4. Campaign Manager 360 will open your site so you can check the site properties. See below in this article for more information about site properties.

If your account already has this site, Campaign Manager 360 will alert you above your site list.

• If you're adding a site to a subaccount: Select your subaccount on the upper left, above your site list. You need to add the site again for each additional subaccount.

• If you're adding a site to your account: Click Go to my sites above your site list to check the list of sites in your account. You probably already have the site you need.

  It's good to avoid adding a site multiple times to the same account. This keeps your account-specific site settings in one place. Otherwise, you might end up with different settings across multiple versions of the same site.

  If you're certain you need to add a new version of your site top your account, click Add it again above your site list.

If you've searched for your site and can't find it, click the following link below your site list: Click here to add it to the Site Directory.

1. Enter a name and URL for your site.

2. Click Add site.

3. Use the rest of this guide to complete the site properties and save your site.

Select the subaccount from the "Add to a subaccount" menu above your list of sites. Keep in mind that the selection you make here can't be changed later.

Site ID: A unique identifier for the site, used in reporting. You can find this ID at the top of your page, above the tabs. It cannot be edited.

Site name: By default, the name of the directory site is used. If you've already mapped a site to the same directory site, Campaign Manager 360 will add the number 1 to the end of the name. If you map a third site, the number 2 will be appended to the name of the previously mapped site. For example, if you map four sites to the directory site Web Wonderful, you'll get sites called Web Wonderful, Web Wonderful 1, Web Wonderful 1 2, and Web Wonderful 1 2 3.

Subaccount: This field is displayed if the site belongs to a subaccount. Sites can be added to subaccounts in two ways.

• When you add a site from the Sites page, you can choose a subaccount from the drop-down list.

• If the site was added automatically when you create a placement, and the placement belongs to an advertiser in a subaccount, the site is added to the same subaccount.

Keyname: A unique identifier that is included in the Campaign Manager 360 placement tags of placements associated with this site.

Status: Shows whether the site is approved or not. Ads can only be delivered to approved sites. All sites are approved by default when they're added. When you unapprove a site, Campaign Manager 360 stops delivery of ads to all placements on the site.

The fields in this section determine how Campaign Manager 360 handles cookies for users who view ads on this site. In general, whenever an ad is requested, Campaign Manager 360 checks to see whether the user has a DoubleClick cookie. If not, the Campaign Manager 360 ad server sets a new cookie. However, using the fields in this section, you can override these processes.

Keep in mind that Campaign Manager 360 uses cookies for certain types of targeting, as well as for Floodlight data.

Do not set new cookies: If you select this option, no new DoubleClick cookies will be set for users viewing ads on this site.

This drop-down sets the default for new placements using this site for Active View and Verification data for in-stream video ads. "Let Campaign Manager 360 decide" is selected by default for every site.

Updating this drop-down will not change the setting for existing placements using this site. 

Enabling Active View and Verification will not cause in-stream video ads to be billed as VPAID ads.

In most cases, you don't need to set conversion windows for sites.

Conversion windows are used with Floodlight, which only records conversions for users who have previously seen or clicked on a Campaign Manager 360 ad within a period of time that you specify. The values you set here are sometimes used in new placements, if no conversion windows have been set for the campaign. Learn more about conversion windows

For clicks, impressions, and Studio events, you can specify the conversion window, in days, from the last time a given user clicked, viewed one of your ads, or interacted with a Rich Media ad. A value of 0 is interpreted to mean that clicks, impressions, or Rich Media events shouldn't be counted as triggering events for conversion tracking. If you leave a conversion window blank, the default value for the advertiser will be used as the basis for all new placements.

The fields in this section affect how the Campaign Manager 360 placement tags are formatted for placements on the site. Keep in mind that all of these settings can be overridden for individual placements.

Click-tracking: If you enable the Insert click-tracking string in tags checkbox, the click= parameter is included in iframe and JavaScript Campaign Manager 360 placement tags for placements on this site. This parameter is used to redirect clicks to a third-party site, typically so that the site publisher can perform its own click counting. Keep in mind that Campaign Manager 360 uses a variety of methodologies to ensure accurate counting of clicks, so there may be discrepancies between our count and that of a third party.

To use the click= parameter, the publisher needs to insert a URL as the value of the parameter, followed by %u. When a user clicks on an ad, the browser will first direct the browser to the URL specified in as the value of click=, allowing for external counting. The %u tells the Campaign Manager 360 ad server to send the user to the landing page specified in Campaign Manager 360.

If the click= parameter is used, the publisher should make sure that it's used in both the iframe and the JavaScript tags. The publisher also needs to redirect standard tags to the third-party site; what methodology is used is up to the publisher.

Keyword handling: Ads can be targeted to keywords. The Keyword handling settings affect how these keywords are embedded in the Campaign Manager 360 placement tags.

• Placeholder with list of keywords: Each set of tags includes a kw=[keyword] placeholder. The set of tags also includes a list of keywords targeted by all ads that target the placement for which the tags are generated.

  This option is most commonly used for sites that dynamically insert keywords into the Campaign Manager 360 placement tags. For example, a search site might dynamically insert users' search queries into the Campaign Manager 360 placement tags, enabling the Campaign Manager 360 ad server to deliver an ad targeted to users' search terms.

• Ignore: Keywords are not included in the tags.

• Generate separate tag for each keyword: For each type of tag, a separate set of tags is generated for each keyword targeted by any ad that targets the placement for which the tags are generated.

Additional key-values: Site publishers use key-values for a variety of purposes. If the site's publisher requests that specific key-values be added to all Campaign Manager 360 placement tags, enter those key-values here.

• How it works: The key-values entered in the Additional key-values text box are appended to all Campaign Manager 360 placement tags, regardless of the option you select in the Keyword handling section. When you create a new placement, Campaign Manager 360 adds any key-values that are in the Additional key-values text box. It adds these key-values regardless of your settings in the Keyword handling section.

• How it affects placements: Note that adding new key-values only affects new placements. It won't change existing placements. If you copy an old placement, it won't include the new key-values either

• Guidelines: Enter key-value pairs, in key=value format. Separate key-value pairs with a semicolon. Do not use commas. Note that key-value pairs inserted by Campaign Manager 360 will override any that you enter here (if you use the same keys). There's no need to add the same key-value pair twice, especially if your value conflicts with the accurate one added by Campaign Manager 360. For example, Campaign Manager 360 already adds the sz= key-value pair to your tags. If you enter your own sz= key-value pair (e.g., sz=300x250), Campaign Manager 360 will ignore it.

This option determines whether or not companion creatives will be included in the pre-fetch tag for a placement. It is set to ON by default, so companion creatives of any size and any type are included in the placement tag.

You can refine what companions are included by selecting specific sizes and asset types. For example, if you know a publisher only accepts 300x250 companions for ad slots, set that as the included companion size. For any in-stream video creative assigned to a placement, only the 300x250 companion will be included in tags.

If you do not want to include companion creatives in placements by default, turn off Include companions.

This option determines whether to control the skip button from the placement or from each creative assigned to the placement. It is set to OFF by default.

• If you turn it on, the skip button settings in new placements will override the settings from assigned creatives. Select whether or not to include the skip button in the placement tag. If you include the button, set a skip offset and progress offset.
• If you turn it off, the skip button settings from assigned creatives will be used.

This option determines whether to control the OBA (Online Behavioral Advertising) icon from the placement or from each creative assigned to the placement. It is set to OFF by default. 

• If you turn it on, the OBA settings in new placements will override the settings from assigned creatives. Select whether or not to include an OBA icon in the VAST pre-fetch placement tag.  
• If you turn it to off, the OBA settings from assigned creatives will be used. 

Please note that whether or not the OBA icon serves is dependent on the publisher's video player. 

This option determines whether to control transcodes from the placement or from each creative assigned to the placement. It is set to OFF by default.

• If you turn it on, the transcodes selected here will override the transcode settings from assigned creatives. Select whether or not to include each transcode as serving files in the placement tag.
• If you turn it off, the transcode settings from assigned creatives will be used.

If you are using placement-level transcode settings but Campaign Manager 360 is unable to generate a specific transcode for an assigned creative, we will include only whatever transcodes were generated.