Apply Studio updates to rich media creatives

Studio updates may change the function and appearance of your rich media creatives, including VPAID. This is important because many of these types of changes can only be made in Studio.

1. A rich media creative is created in Studio.

2. A Studio user sends a copy of the rich media creative to you in Campaign Manager 360. Studio users can send creatives to Campaign Manager 360 if you associate your Campaign Manager 360 advertiser with the Studio advertiser.

3. After the Studio users sends the copy over to Campaign Manager 360, it appears on the "Creatives" tab of your advertiser. You can make your own changes to the copy and traffic it with Campaign Manager 360; your copy is separate from the source in Studio.

4. The Studio user changes the original creative in Studio.

   The Studio publishes updates to these creatives, and update alerts appear in Campaign Manager 360 to let you know you can apply updates to your copies. These alerts appear next to your creatives in Campaign Manager 360.

5. Once you see these updates, you can click the alerts and follow links to “resolve” them by deciding how they affect your Campaign Manager 360 creatives.

   You can choose to apply some or all of these Studio updates to your own version in Campaign Manager 360. You can also make a new creative based on the updates and leave your current creative unchanged. Or you can discard all updates and change nothing.

Note that new creatives and updates are not submitted to Campaign Manager 360 until they pass a QA process and reach the status of Trafficked in Studio.

Your Campaign Manager 360 account might have many rich media creatives based on the same Studio source. These are all "related" creatives.

When you have updates to a rich media creative, you can apply these updates to any or all of the "related" creatives in your account that are based on the same source in Studio. These creatives might be in any advertiser in your account.

For example, you might create several copies of your rich media creative and make minor edits for each campaign. These creatives are all based on the same original source in Studio. When Studio updates that source, you can apply the updates to some or all of your versions in Campaign Manager 360.

If you do not apply your choices to related creatives, you will need to resolve updates for each related creative individually. The advantage of this is that you can make different update choices for different creatives.

View the first step of your merge workflow. There are update options to merge, use Studio, or discard.

(Are you past this step? Just click 1. Select an update option on the upper left to return.)

Click View changes next to an update option. Here are the details:

• Toggle between the Merged and Studio versions with the buttons on top. Note that these buttons do not change which version you select, just which details you're viewing.

• Look under the "Action" column to see what property was updated, added, or removed in Studio.

• Preview the current and updated versions by clicking the preview buttons in the column headers.

• When you're done reviewing these details, click Continue. If you want to go back and choose a different version, click the back arrow on the upper left.

• Click the preview button to preview either update version (merged or Studio). Learn more

Removing exits: It's a good idea to check whether your update option will remove one or more exits from your creative. If your updates remove an exit, you'll see a warning at the top of your list of changes. This means that you may need to take some additional steps to update the creative's assinged ads. Use the update exit URLs in assigned ads section below to resolve the issue after you finish with your edits.

• Save current creative: Your import will apply to your current creative (and related creatives, if you chose to apply updates to them).

  • Merged: Imports Studio-only updates into your current creative.

  • Studio: Overwrites your current creative with the current Studio version.

• Save as a new creative: Campaign Manager 360 will create a new rich media creative based on the Studio source. It will not update any existing creatives in Campaign Manager 360. If you chose to apply updates to related creatives, then Campaign Manager 360 will create one new rich media creative for every related creative as well. The new creatives will not have any assignments.

  • Merged: Creates one or more new creatives that keep your Campaign Manager 360 settings and import any updates that can only be made in Studio. If you apply to related creatives, each new creative will keep the Campaign Manager 360 settings of each related creative.

  • Studio: Creates one or more new creatives based entirely on the Studio creative. If you apply to related creatives, Campaign Manager 360 will create a new creative for each related creative. All the new creatives will be identical to each other, and identical to the version in Studio.

Your ad can use custom landing pages for each assigned creative. If you set custom landing pages, they must correspond to exits in the creative. If Studio updates remove an exit, your ad may be left with an extra custom landing page. This can cause landing page issues.

Example

Say a creative has three exits. You can set three custom landing pages for these exits in the assigned ad. That means the ad will use its own landing pages for these exits. But what if your Studio updates remove an exit from the creative? Now your creative has only two exits, but your ad still has three custom landing pages. In this case, you need to remove the extra exit from the ad.