You only need this step when you assign creatives to placements.
When you assign creatives to placements, Campaign Manager 360 automatically creates ads, assigns your creatives to them, and then assigns the ads to your placements. Creatives need to meet all of the size and duration-orientation requirements for the display placements you're assigning them to. You'll be able to choose if you want to create one ad per size or a single ad that inherits all of the sizes of the creatives assigned to it.
Review your options. They're slightly different depending on whether you selected creatives or placements at the beginning of your workflow.
Select creatives and assign to placements
Here are some common options when you're working with single-size placements and creatives:
Create one ad for all creativesCampaign Manager 360 creates one ad and assigns all the creatives you selected to it. These creatives are listed in the header. Campaign Manager 360 assigns this ad to every placement you marked Assigned in the previous step.
For example, say you select three creatives and mark five placements Assigned: this option creates one ad, assigns all three creatives to it, and then assigns the same ad to all five placements. That means one ad is assigned to five different placements.
Campaign Manager 360 creates a different ad for each creative you selected, and assigns each creative to its own ad. Campaign Manager 360 then assigns all these ads to the placements you marked Assigned in the previous step.
For example, say you select three creatives and mark five placements Assigned: this option creates one ad for each creative and then assigns all three ads to the five placements you marked.
Campaign Manager 360 creates a different ad for each placement you marked Assigned in the previous step. Campaign Manager 360 then assigns all the creatives you selected to these ads. Every ad gets all your creatives, but each ad goes to a different placement.
For example, say you assign three creatives to five placements: this option creates five ads and assigns all your creatives to every ad. Then Campaign Manager 360 assigns each ad to a different placement. So five placements each get their own ad, and every ad has all three creatives.
Campaign Manager 360 creates a different ad for each creative-placement assignment. That means every placement marked Assigned gets a new ad for each of your selected creatives.
Let's start with a simple example. Say you assign two creatives to two placements: you assign Creative A and Creative B to Placement A and Placement B. This option creates two ads for the first placement and another two ads for the second placement. That means four ads: one for each placement-creative assignment.
Ad 1 with Creative A, assigned to Placement A
Ad 2 with Creative B, assigned to Placement A
Ad 3 with Creative A, assigned to Placement B
Ad 4 with Creative B, assigned to Placement B
Or, if you assign three creatives to five placements, that's fifteen ads: each placement gets one ad for each creative.
Another way to look at this: Campaign Manager 360 creates a unique ad for every radio button set to Assigned in the previous step. Each unique ad is assigned only to the placement marked Assigned.
Select placements and assign creatives
Here are your options:
Create one ad for all placementsCampaign Manager 360 creates one ad and assigns to it all the creatives you marked Assigned in the previous step. Campaign Manager 360 assigns this ad to every placement you selected.
For example, say you select five placements and mark three creatives Assigned: this option creates one ad, assigns all three creatives to it, and then assigns the same ad to all five placements. That means one ad is assigned to five different placements.
Campaign Manager 360 creates a different ad for each placement you selected. Each ad gets all the creatives you marked Assigned in the previous step. Campaign Manager 360 assigns one ad to each placement.
For example, say you select 5 placements and mark 3 creatives Assigned: this option creates one ad for each creative. That's 3 ads. Each ad gets a different creative. Each placement gets all 3 ads.
Campaign Manager 360 creates a different ad for each creative you marked Assigned in the previous step. Campaign Manager 360 then assigns all the placements you selected to these ads. Every ad gets all your creatives, but each ad goes to a different placement.
For example, say you assign three creatives to five placements: this option creatives five ads and assigns all your creatives to every ad. Then Campaign Manager 360 assigns each ad to a different placement. So five placements each get their own ad, and every ad has all three creatives.
Campaign Manager 360 creates a different ad for each creative-placement assignment. That means every creative marked Assigned gets a new ad for each of your selected placements.
Let's start with a simple example. Say you assign two creatives to two placements: you assign Creative A and Creative B to Placement A and Placement B. This option creates two ads for the first placement and another two ads for the second placement. That means four ads: one for each placement-creative assignment.
Ad 1 with Creative A, assigned to Placement A
Ad 2 with Creative B, assigned to Placement A
Ad 3 with Creative A, assigned to Placement B
Ad 4 with Creative B, assigned to Placement B
Or, if you assign three creatives to five placements, that's fifteen ads: each placement gets one ad for each creative.
Another way to look at this: Campaign Manager 360 creates a unique ad for every radio button set to Assigned in the previous step. Each unique ad gets a different creative.