Set up display creatives

Generated HTML5 version: If you have an older Flash creative with an auto-generated HTML5 version, its name and file size will appear here.

Feature dependencies: Feature dependencies are features that Campaign Manager 360 has determined a browser must be able to support in order to render your HTML5 asset correctly. If Campaign Manager 360 detects that a browser does not support the required HTML5 features, nothing will be displayed unless you have added a backup image.

You can revise your list of feature dependencies if needed, but only for HTML5 assets you upload yourself. You cannot add or remove feature dependencies for auto-generated HTML5 versions of your Flash creative.

Remember that you can revise your list of feature dependencies if needed, but only for HTML5 assets you upload yourself. You cannot add or remove feature dependencies for auto-generated HTML5 files.

• To add features, click Add features. Select the features you wish to add and click Apply.

• To remove features, click the x next to each feature you wish to remove.

• To clear all the features in your list, click Clear. Note that with 0 feature dependencies, your HTML5 asset will always be delivered.

• To revert to the list Campaign Manager 360 detected, click Restore detected.

Make sure your list includes all the features that your browser actually needs to display your creative correctly. If you remove a feature, Campaign Manager 360 won't confirm that a browser can support it before delivering the HTML5 asset.

Remove feature dependencies if they aren't required. Campaign Manager 360 may detect a feature that isn't actually necessary for your creative to render properly on a browser. Here are two common cases:

1. If an HTML5 asset is simple and doesn't require any special features, you may need 0 feature dependencies. For example, a creative that only uses an image tag shouldn't have any feature dependencies, because any browser can handle a standard image tag.

2. Some HTML5 assets are set up to handle browser issues on their own. They check whether the browser can support their features and then make adjustments if needed: it may use render with simpler features, or use an image that was included in your .zip (or .adz) file.

   In this case, you don't need Campaign Manager 360 to check whether a browser can handle every feature detected in the creative. Remove feature dependencies from your list if you want to let the creative decide how to handle them.

Check with your developer to make sure your creative doesn't have feature dependencies. Otherwise, the user may see browser errors or oddly formatted media. Using the list Campaign Manager 360 detects may be your best option if you're not sure which features are absolutely necessary.

Campaign Manager 360 serves your HTML5 asset whenever possible. If HTML5 is unsupported, nothing serves unless you have added a backup image.

How to: Once you assign your creatives to ads, you can set landing pages at the ad level, in the ad properties. Look under "Landing page" in the "Creative assignments" section of your ad properties. Click the link to Set landing pages per exit. Pick from a list of campaign landing pages or set a custom landing page, click Done, and save your properties.

Outcome: When your ad delivers the creative, clicks will direct the browser to the ad-level landing pages, set in the ad properties. Every click tag will use the same ad-level landing page. This way, you can set a different landing page for each ad that has your display creative.

However, Campaign Manager 360 will not report on which exit receives a click, because ad-level landing pages do not have reporting labels.

How to:

1. Set the landing page in the "Click tags" section of your creative properties. You can pick from a list of advertiser landing pages or set a custom landing page. You can also add reporting labels in this section.

2. Once you assign your creative to an ad, check the ad's "Creative assignments" section, in the "Landing page" column. Follow the link to Set landing pages per exit. Remove all the landing pages in this section or select Use creative default. Otherwise, the ad-level landing page will override your click tags.

Outcome: When your ad delivers the creative, clicks will direct to the landing page set in the "Click tags" section of your creative properties. Your reports will break down clicks by click tag reporting label, so you will be able to see which exit receives each click. This is not possible if you set landing pages at the ad level.

1. After you upload your assets, check the "Click tags" section. Campaign Manager 360 displays the click tags found in all your display assets. Note that if two click tags have the same name, Campaign Manager 360 only accepts the first one you upload.

2. Set click tag destinations in the Landing page field. You can pick from a list of advertiser landing pages or set a custom landing page. Remember that Campaign Manager 360 only uses these landing pages if you do not specify a landing page at the ad level.

3. If you add your own click tags, click Validate to make sure Campaign Manager 360 can find them in your creative.

• Backup landing page: This is the landing page where the browser is taken after the backup is clicked.

• Target window: This decides which frame or window displays the creative. You can display it in a new window, the current window, the current frame, or the parent frame. The current frame is the frame in which the creative is clicked. The parent frame contains the current frame.

• Exit reporting label: A label in your reports that is associated with activity on the backup and any other asset that has this label.

  You may wish to check whether the exit event reporting label of the backup image is different from the reporting labels in your Creative events section: when two reporting labels are the same, Campaign Manager 360 does not distinguish between them in your reports.