Data for in-stream video and in-stream video redirect creatives is available in Standard reports. In Report Builder, click New or select the In-Stream Video report template from the list of available templates to create a report with in-stream metrics already included.
Metrics that rely on VPAID, such as Active View and Verification, will not be available for in-stream video redirects.
MetricsThe following metrics are available for in-stream video reports. Metrics outside of this list are not available for this report type and will appear as zeroes, as they are not supported by IAB VAST-compliant publishers.
- Clicks
- Companion clicks
- Companion impressions
- Impressions
- Video completions
- Video first-quartile completions
- Video full-screen
- Video midpoints
- Video mutes
- Video pauses
- Video plays
- Video progress events
- Video skips: only available for publishers that support VAST 3.0 and 4.0 with skippable inventory. You must select "Include skip button" at the creative level for this metric to become available.
- Video third-quartile completions
Note that Campaign Manager 360 tags automatically track companion impressions separately, so you don't need to build a separate display placement in order to track these impressions.
Reporting for in-stream video creatives using dynamic asset selection
You can report on the individual assets in your in-stream video creative by including the following dimensions in your reports:
Reports that don’t include these dimensions will show data based on the aggregate performance of all of the assets in your creative.