The cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement. If you view data for only part of the placement's date range, reports will show media cost information for those dates, based on the cost structure and delivery information. Any impressions, clicks, or activities that occur outside the run dates of the placement are not included in media cost calculations.
The cost structure is used to determine how the cost is calculated:
| Cost structure | Formula |
|---|---|
| CPM (cost per thousand impressions) | (Impressions ÷ 1000) × Rate The advertiser is charged for every thousand impressions served. |
| vCPM - Active View (cost per thousand viewable impressions - Active View) | (Active View: Viewable Impressions ÷ 1000) × Rate The advertiser is charged for every thousand impressions measured as viewable by Active View. |
| CPC (cost per click) | Clicks × Rate The advertiser is charged every time a creative is clicked on. |
| CPA (cost per activity) | Activities × Rate The advertiser is charged every time a user performs the selected activity. |
| Flat Rate - Impressions |
(Impressions ÷ 1000) × Rate Once the booked number of impressions is reached, no additional cost accrues.
|
| Flat Rate - Clicks |
Clicks × Rate Once the booked number of clicks is reached, no additional cost accrues.
|
Flat rate
Flat rate cost structures enable you to specify the cost of a placement instead of a rate. You can specify whether the cost is based on a specific number of impressions or clicks.
Selecting a flat rate does not grant you an unlimited number of impressions served at your selected cost. However, you can set up a capped cost placement with a single click or impression, where the entire cost is for the first day of the flight.
vCPM - Active View
We recommend including all Active View and viewability-related metrics when pulling reports related to vCPM - Active View media cost, especially Active View: Viewable Impressions and Booked Viewable Impressions.
Capped placements
If you cap costs for a placement, reports will not reflect any additional cost for impressions, clicks, or activities once the maximum cost has been reached. However, ad serving fees will still apply, and the actual media charges will depend on your agreements with your publishers. Learn more about capping placement costs
For example, if you create a placement with 1,000 impressions with a $1 CPM, and 2,000 impressions are served instead, the media cost will be $1, not $2 (as it would be for an uncapped placement).
If you’ve used flighting to create separate pricing periods and your placement has a cumulatively capped cost, the cap will be the sum of the caps on all of the flights within the placement.
Packages and roadblocks
If you selected a cost structure based on impressions (such as CPM) and report on media cost for a roadblock, the value will only reflect impressions on the primary placement in the roadblock. Non-primary placement impressions are free. For all other cost structures, Campaign Manager 360 treats each placement in the roadblock as a regular placement and handles media cost as if there were no roadblock at all.
If your package or roadblock has a capped cost, events on any placement within the group will count toward the cap.