Metrics

Dimensions

1. Active View: Custom Metric ID

   The ID associated with a custom metric name.

2. Active View: Custom Metric ID

   The name of the custom metric for custom measurements on video ads. This dimension can be used with Active View Custom Video Metrics in reporting.

3. Activity

   A single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad.

4. Activity date/time

   The time at which a user performed an activity that resulted in a conversion (dependent on your account time zone).

5. Activity group

   Activity group
   General
   
   

   A set of Floodlight activities that have been grouped together in Campaign Manager 360 for reporting purposes.

6. Activity Group ID

   Activity Group ID
   General
   
   

   The ID associated with an activity group.

7. Activity ID

   The ID associated with an activity.

8. Ad

   A commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement.

9. Ad ID

   The ID associated with an ad.

10. Ad Status

    Active or inactive. Inactive ads aren't delivered.

11. Ad type

    The type of ad, which can include:

    • Standard
    • Interstitial
    • Static click tracker
    • Dynamic click tracker
    • Tracking
    • In-Stream video
    • Search Ads 360
    • Search Ads 360 affiliate
    • Search Ads 360 paid inclusion
    • Search Ads 360 product feeds
    • Natural Search
    • Default
    • Interstitial default
    • In-Stream default

12. Advertiser

    An organization that creates and distributes a commercial message. In Campaign Manager 360, each campaign is associated with an advertiser.

13. Advertiser ID

    The ID associated with an advertiser.

14. App

    The mobile app where your ads served.

15. App ID

    The Google Play Store ID or iOS App Store ID of an app.

16. Asset

    The name of an individual asset in an in-stream video creative using dynamic asset selection.

17. Asset category

    The creative type of each asset in an in-stream video creative using dynamic asset selection.

18. Asset ID

    The ID associated with individual assets in an in-stream video creative using dynamic asset selection.

19. Asset orientation

    The served asset orientation of an in-stream video creative.

    Data for this dimension is available after August 2017.

20. Attributed event connection type

    For cross-device conversions, the connection type to which the ad attributed with the conversion was delivered (mobile carrier or broadband/Wi-Fi/other.).

21. Attributed event environment

    For cross-device conversions, the environment to which the ad attributed with the conversion was delivered. "Web" (in a browser), "app" (in an app), or "not set" (when environment can't be determined).

22. Attributed event platform type

    For cross-device conversions, the platform to which the ad attributed with the conversion was delivered (desktop, tablet, mobile high-end: smartphone, or mobile mid-range: feature phone, or connected TV).

    Reporting for this dimension can be affected by changes to user agent.

23. Audibility at Complete

    If a video ad was played with audio on at the end of the video.

24. Audibility at Start

    If a video ad was played with audio on at the start of the video with volume greater than 0% of the maximum volume.

    Audible

    An audible ad with at least 2 continuous seconds:

    • Not muted at the player
    • Volume in a non-zero state

    Audible Rate

    The percentage of audio ads that were audible (Audible impressions / Measurable impressions).

25. Audience Targeted

    Indicates whether this ad was targeted to members of an audience list.

    • 0 - Ad was not targeted to a list.
    • 1 - Ad was targeted to a list.

26. Billing Profile ID

    The unique ID for an account's billable entities. 

    This includes advertisers and campaigns in an account that use the same billing address and currency.

27. Billing Profile Name

    The name of an account's billable entities. 

    This includes advertisers and campaigns in an account that use the same billing address and currency.

28. Browser/Platform

    Browser/Platform
    General
    
    

    Web browsers and mobile platforms to which ads were delivered.

    Browser/platform types can include:

    • Chrome
    • Firefox
    • Microsoft Edge
    • Microsoft Internet Explorer
    • Opera
    • Safari 
    • iPhone/iPod Touch (This includes traffic on Safari and Chrome for iOS)
    • iPad (This includes traffic on Safari and Chrome for iOS)
    • Android (This includes traffic on the default browser and Chrome for Android)
    • Roku

    Reporting for this dimension can be affected by changes to user agent.

29. Campaign

    Campaign
    General
    
    

    Associated with an advertiser,  a campaign is a basic framework for managing your advertising.

30. Campaign end date

    The end date of a campaign.

31. Campaign ID

    The ID associated with a campaign.

32. Campaign start date

    The start date of a campaign.

33. Channel mix

    Shows which channels (for example, display, mobile, Rich Media, or click tracker) were part of the conversion path, broken down by individual channel.

34. City

    An urban area, used for targeting and geographic reporting.

35. Click-Through URL

    Click-Through URL
    General
    
    

    To see the most accurate information about what landing page was used at the time a creative served, including creatives with multiple exits, use the new Landing Page URL dimension. The existing Click-through URL and Exit URL dimensions will be deprecated over the coming quarters.

    The URL set at the creative-level in the Trafficking UI. If you update the click-through URL while a campaign is already running, the click-through URL dimension will no longer reflect the original landing page, only the one that is currently set in the UI.

    Due to the possibility of multiple exit URLs, rich media and display creatives return a value of “(not set)” for this dimension in Report Builder.

36. Companion creative

    The name of a companion creative, which appears alongside a primary in-stream video or VPAID creative.

37. Companion creative ID

    The ID associated with a companion creative.

38. Companion creative pixel size

    The pixel size of a companion creative, in WIDTHxHEIGHT format.

39. Connection type

    The Internet connection type over which the ad was served. Either mobile carrier or broadband/Wi-Fi/other.

40. Content category

    A grouping of placements for reporting purposes. Content categories are typically used to organize placements according to the contents of their associated webpages.

41. Conversion ID

    An ID that is used to disambiguate which path a given interaction belongs to.

42. Conversion referrer

    Conversion referrer
    General
    
    

    The URL of the page where the Floodlight tag is implemented.

    To ensure that Campaign Manager 360 can record the conversion referrer, make sure that you use secure tags (https://) on secure pages.

43. Conversion URL

    The URL portion of the Floodlight tag. It includes everything that comes after ad.doubleclick.net/activity;.

    For example:

    src=3528935;type=frida880;cat=ire;qty=1;cost=99.99;ord=123456789

    where:

    src

    Identifies the advertiser that is the source of the Floodlight activity. The value of the src= key is the advertiser ID.

    type
    The group tag string, which identifies the activity group with which the Floodlight activity is associated in Campaign Manager. (The activity group is used for reporting purposes.) You can set your own value for the group tag string or use the default value. The default group tag string is based on the first five letters of the activity group name, plus a string of three random alphanumeric characters, underscores, and dashes. (If the activity group name has fewer than five characters, extra letters are appended before the alphanumeric characters so that there are still eight characters.)

    cat
    The activity tag string, which identifies the Floodlight activity. You can set your own value for the activity tag string or use the default value. The default activity tag string is based on the first five letters of the activity name, plus a string of three random alphanumeric characters, underscores, and dashes. (If the activity group name has fewer than five characters, extra letters are appended before the alphanumeric characters so that there are still eight characters.)

    qty
    How this parameter is used depends on the counting method you're using for the sales activity.

    • If you're counting transactions, the parameter is qty=1.

    • If you're counting items sold, the parameter is qty=[Quantity], and the advertiser is responsible for dynamically inserting the number of items sold as part of each purchase.

     

    cost
    The amount of revenue generated by the transaction. The advertiser is responsible for dynamically inserting the value of each purchase. The value should be inserted as a number, without commas or currency symbols.

    ord
    To enable Campaign Manager to count each visit to the Floodlight-enabled webpage as a separate activity, the advertiser is responsible for dynamically inserting a unique string as the value of the ord= parameter each time the Floodlight-enabled webpage is accessed.

44. Counters (custom Rich Media)

    Rich Media custom events that are used to track the number of times a given action is taken. Actions can include mouse-overs, clicks, video plays, and other types of user interaction.

45. Country

    A geographical area, used for targeting and geographic reporting.

46. Creative

    The media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file, as well as additional information, such as a name for the creative. For rich media creatives, assets can include HTML files and files of other types. Typically, these creatives also include a backup image file that can be delivered to browsers that can't load the rich media content.

47. Creative end date

    The date when an assigned creative stops being served as part of an ad. By default, creatives end on the same date as the ads they're part of.

48. Creative field

    A label that you can define and apply to creatives. You can add creative fields to your organize your data and better understand how creatives are performing.

49. Creative groups 1

    The list of creative groups included in Creative Groups 1 for an advertiser. Creative groups are categorized into either Creative Groups 1 or Creative Groups 2.

    Creative groups are sets of user-created labels used to group creatives for reporting purposes. Creative groups are shared by all campaigns for an advertiser. Up to two creative groups can be assigned to each creative in an ad, one from Creative Groups 1 and one from Creative Groups 2.

50. Creative groups 2

    The list of creative groups included in Creative Groups 2 for an advertiser. Creative groups are categorized into either Creative Groups 1 or Creative Groups 2.

    Creative groups are sets of user-created labels used to group creatives for reporting purposes. Creative groups are shared by all campaigns for an advertiser. Up to two creative groups can be assigned to each creative in an ad, one from Creative Groups 1 and one from Creative Groups 2.

51. Creative ID

    The ID associated with a creative.

52. Creative Pixel Size

    Creative Pixel Size
    General
    
    

    The width and height of a creative's individual asset that served, in pixels. There is no size for click tracker ads.

53. Creative start date

    The start date when an assigned creative can be served as part of an ad. By default, creatives start on the same date as the ads they're part of.

54. Creative type

    The type of creative that was delivered, such as Display, In-stream video, rich media, and so on.

55. Creative version

    An internal identifier that helps you keep track of multiple versions of a creative. If you upload a new asset to an existing creative, the version is increased by one. You can also manually increase the version.

56. Currency

    The currency used to bill the respective CM360 Tech Fee metric.

57. Custom Floodlight variables

    Use Custom Floodlight Variables to create reporting data that is tailored to your unique business needs. Custom Floodlight Variables use the keys u1=, u2=, and so on, and can take any values that you choose to pass to them. You can use them to track virtually any type of data that you collect about your users, such as the genre of movie that a user purchases, the country to which the item is shipped, and so on.

    Learn more about Custom Floodlight Variables

58. Custom variable

    Studio allows you to add custom variables to Rich Media creatives, like tracking for impressions or click counts against a custom reporting label that you’ve specified. You can then track user interactions for these values.

59. Data Source

    Additional information about the source of the reporting data, to help with troubleshooting. See the measurement source dimension for more information about specific values.

    Possible values with impressions and / or clicks include:

    • Measured (Google measured)
    • Provided (with the provider name)
    • Inferred (only for impressions)

    Possible values with floodlight impressions (representing the source of the floodlight call) include:

    • iframe
    • image
    • OGT (Global site tag)
    • GTM (Google Tag Manager)
    • AMP (accelerated mobile pages)
    • Firebase
    • API (offline conversions API)
    • Google Play Store
    • A third party provider (the provider's name)

60. Date

    The date when the reported events took place.

    Date can be used as a column, but not as a filter. To filter by date, choose a date range for your report.

61. Days since attributed interaction

    The number of days between the attributed ad (the ad that receives credit for the conversion) in the path and the conversion.

62. Days since first interaction

    The number of days between the first ad in the path and the conversion.

63. Designated Market Area (DMA)

    Created by Nielsen Media Research, DMA Regions identify geographic areas consisting of groups of counties that share the same home market television stations. Nielsen has identified 210 DMA Regions.

    If you run a report that includes DMA Region as a dimension, you may notice two additional rows in your reporting results:

    • Not Metroized: Includes impressions from users whose IP addresses belong to countries not defined by DMA Regions. The DMA Regions available for targeting with Google Marketing Platform products apply only to the US, so any impressions from outside the US will appear as "Not Metroized" in reports.
    • No Metro: Includes impressions from US users whose IP addresses don't fall within defined DMA Regions.

64. Display & Video 360 dimensions

    DBM Advertiser
    The name of the Display & Video 360 advertiser.

    DBM Advertiser ID
    The unique ID of the Display & Video 360 advertiser.

    DBM Insertion Order
    The name of the Display & Video 360 insertion order.

    DBM Insertion Order ID
    The unique ID of the Display & Video 360 insertion order.

    DBM Line Item
    The name of the Display & Video 360 line item.

    DBM Line Item ID
    The unique ID of the Display & Video 360 line item.

    DBM Partner
    The name of the Display & Video 360 partner.

    DBM Partner ID
    The unique ID of the Display & Video 360 partner.

    DBM Site
    The name of the Display & Video 360 site.

    DBM Site ID
    The unique ID of the Display & Video 360 site.

    These dimensions will only be displayed to users of both Campaign Manager and Display & Video 360.  Campaign Manager users can only report on Display & Video 360 partners and advertisers that they have access to in Display & Video 360. Also, If Display & Video 360 dimensions are added, your report is filtered to only rows that contain Display & Video 360 data.

65. Domain

    For verification reports on content classification, the domain for which content classification is shown.

66. Dynamic profile

    Describes the set of dynamic data in a creative. For example, a dynamic profile could define dynamic elements such as "Headline" and "Call to Action." Each dynamic creative is associated with one dynamic profile.

67. Dynamic profile ID

    The unique ID associated with the dynamic profile.

68. Environment

    Where impressions and clicks occurred. For example: "web," (in a browser) "app," (in an app) or "not set" (when environment can't be determined).

    Also see: Platform type.

69. Exit URL

    To see the most accurate information about what landing page was used at the time a creative served, including creatives with multiple exits, use the new Landing Page URL dimension. The existing Click-through URL and Exit URL dimensions will be deprecated over the coming quarters.

    The click-through URL used in creatives with multiple exits.

70. Feed

    A data structure that contains the various possible values for a changing component of a dynamic creative. For example, a feed could determine all the possible products available to show in a dynamic creative. A feed for "Product" might look like the following table:

    Unique ID	Reporting Label	Product Headline	Product Price	Product Category
    1	Loafers	Look elegant with our loafers	$199	Shoes
    2	Sneakers	Try our comfortable sneakers	$45	Shoes
    3	Sandals	Get ready for summer with sandals	$20	Shoes
    4	Jeans	Check out our stylish jeans	$59	Clothing
    5	T-shirt	Three shirts, one low price	$20	Clothing

71. Feed reporting dimensions

    Additional dimensions that you select in Studio for reporting purposes. The reporting output will include the names and values of these additional dimensions. For example, for a "Product" feed, you might select a dimension called "Product Category" in the report.

72. Feed Reporting label

    One of the possible options in a feed. For example, for a feed "Background Color," one feed reporting label could be "Blue."

73. Feed Unique ID

    The unique ID associated with the feed.

74. Flight Booked Cost

    Flight Booked Cost
    Media Cost
    
    

    The planned cost for each pricing flight in a given placement, based on the pricing information you enter in Campaign Manager 360.

    Keep in mind that the planned cost is not necessarily the actual cost, because Campaign Manager 360 may deliver more or fewer than the booked number of impressions, clicks, or activities. To report on the actual cost, you can include the “media cost” metric in your report.

75. Flight Booked Rate

    Flight Booked Rate
    Media Cost
    
    

    The rate set for booked units for a given flight in a placement, based on the pricing information you enter in Campaign Manager 360.

76. Flight Booked Units

    Flight Booked Units
    Media Cost
    
    

    The number of Floodlight activities, clicks, or impressions booked for a given flight in a placement, set in Campaign Manager 360.

77. Flight end date

    The end date of a campaign, specified when you created it in Campaign Manager 360.

78. Flight start date

    The start date of a campaign, specified when you created it in Campaign Manager 360.

79. Floodlight attributed interaction

    The interaction that receives the credit for a conversion. It's generally the most recent click, or if there's no click, the most recent impression.

    If you override the lookback window in a report or change the maximum gap between interactions, this may change which interaction receives credit for the conversion. The new value will appear as a separate “Recalculated attribution interaction” field, so make sure to include that dimension in your report as well if you want to see the results of your changes.

80. Floodlight attribution type

    The type of interaction that occurred and led to a conversion (either click-through, view-through, or unattributed).

    If you override the lookback window in a report or change the maximum gap between interactions, this may affect the attribution type displayed in your report. The new value will appear as a separate “Recalculated attribution type” field, so make sure to include that dimension in your report as well if you want to see the results of your changes.

81. Floodlight configuration

    An ID that identifies the advertiser that's the parent in the Floodlight setup. If an advertiser uses its own Floodlight configuration, the ID is the same as the advertiser ID. If an advertiser uses another advertiser's Floodlight configuration, the ID is the same as the parent advertiser's ID.

82. Has (Rich Media dimensions)

    In Floodlight reports, shows whether the associated dimensions in the row (campaign, creative, etc.) have a recorded Rich Media event or feature of the type selected (TRUE if it does, FALSE if it doesn't):

    • Has Backup Image
    • Has Counters
    • Has Dynamic Impressions
    • Has Exits
    • Has Expansions
    • Has Full-Screen Impressions
    • Has Full-Screen Video Completions
    • Has Full-Screen Video Plays
    • Has Full-Screen Views
    • Has HTML5 Impressions
    • Has Interactive Impressions
    • Has Manual Closes
    • Has Timers
    • Has Video Companion Clicks
    • Has Video Completions
    • Has Video First Quartile Completions
    • Has Video Full-Screen
    • Has Video Interactions
    • Has Video Midpoints
    • Has Video Mutes
    • Has Video Pauses
    • Has Video Plays
    • Has Video Replays
    • Has Video Skips
    • Has Video Stops
    • Has Video Third Quartile Completions
    • Has Video True Views
    • Has Video Unmutes
    • Has Video Views

83. Hour

    The hour of day.

    Hourly breakdown of data is not available in combination with certain dimensions.

84. Hours since attributed interaction

    The number of hours between the attributed ad (the ad that receives credit for the conversion) in the path and the conversion.

85. Hours since first interaction

    The number of hours between the first ad in the path and the conversion.

86. Impression Counting Method

    The method used for counting impressions. Possible values include:

    • Downloaded - Follows IAB count on download (Digital Video Ad Measurement Guidelines 2009).
    • Begin to render - Follows IAB begin to render (Digital Video Ad Measurement Guidelines 2018).
    • Displayed - An impression is counted when one or more pixels of the ad creative is visible on a device's screen.

87. Industry Benchmark: Click-through rate (last 14 days)

    The percentage of impressions that result in users clicking an ad, calculated as:

    (Clicks / Impressions) × 100%

    This value uses benchmark data from the last 14 days.

88. Industry Benchmark: Click-through rate (last 30 days)

    The percentage of impressions that result in users clicking an ad, calculated as:

    (Clicks / Impressions) × 100%

    This value uses benchmark data from the last 30 days.

89. Industry Benchmark: Click-through rate (last 7 days)

    The percentage of impressions that result in users clicking an ad, calculated as:

    (Clicks / Impressions) × 100%

    This value uses benchmark data from the last 7 days.

90. Industry Benchmark: Click-through rate (last 90 days)

    The percentage of impressions that result in users clicking an ad, calculated as:

    (Clicks / Impressions) × 100%

    This value uses benchmark data from the last 90 days.

91. Industry Benchmark: Video completion rate (last 14 days)

    The percentage of video impressions for which an ad clip played to completion, calculated as:

    (Video completions / Video plays) × 100%

    This value uses benchmark data from the last 14 days.

92. Industry Benchmark: Video completion rate (last 30 days)

    The percentage of video impressions for which an ad clip played to completion, calculated as:

    (Video completions / Video plays) × 100%

    This value uses benchmark data from the last 30 days.

93. Industry Benchmark: Video completion rate (last 7 days)

    The percentage of video impressions for which an ad clip played to completion, calculated as:

    (Video completions / Video plays) × 100%

    This value uses benchmark data from the last 7 days.

94. Industry Benchmark: Video completion rate (last 90 days)

    The percentage of video impressions for which an ad clip played to completion, calculated as:

    (Video completions / Video plays) × 100%

    This value uses benchmark data from the last 90 days.

95. Interaction channel

    Shows the channel associated with this interaction. Can be image, Rich Media, click tracker, and so on. This field is similar to ‘Exposure type’ in E2C reports.

96. Interaction Count

    Interaction Count
    General
    

    The number of interactions with a given channel. You can include the interaction count for the following channels:

    • Click tracker

    • Mobile static image

    • Mobile video

    • Natural search

    • Paid search

    • Static image

    • Video

97. Interaction date/time

    The timestamp for each individual interaction that led to a conversion (dependent on your account time zone).

98. Interaction number

    The order in which the interaction occurred, in order of most to least recent interaction before the conversion activity. For example, if the conversion occurred at noon, the list of activities leading to the conversion could be numbered 1) 11:55 am, 2) 11:30 am, 3) 9:00 am, 4) previous day, and so on.

    Interaction #1 is not necessarily the attributed interaction. For example, let’s say that Interaction #1 was an impression, and your other interactions were clicks. In this case, the conversion would be attributed to the most recent click instead.

99. Interaction type

    Can be either click or impression. Includes clicks on click trackers. This field is similar to ‘Exposure type’ in E2C reports.

100. Is YouTube TV

     When applied to MRC accredited metrics, the Is YouTube TV dimension will indicate whether or not the metrics include (True) or do not include (False) traffic from YouTube TV.

101. Keyword

     The  keyword or phrase that met your keyword targeting criteria. This information is passed using the keyword (kw=) parameter in your ad tags. More about keyword data

102. Landing page URL

     The URL a user is sent to when they click on an ad. Usually the landing page URL points to a webpage in the advertiser’s website. If the creative served has multiple exits, each exit will be displayed as its own row.

     You can configure the landing page URL of a creative in the Trafficking UI. This dimension reflects the landing page that was used at the time the creative was served in an ad. If you override a creative-level landing page at the ad-level, or if you update the landing page while a campaign is already running, your reports will reflect this update.

     This dimension is not compatible with impression or conversion data. If you include a conversion-related metric in a report with Landing Page URL, the Landing Page URL column will be empty. If you include both impressions and clicks in a report with Landing Page URL, impressions and clicks will show up on separate rows and only clicks will have a value for the Landing Page URL dimension.

     Complete data for this dimension is available from May 3, 2017. You may see some data from before this date.

103. Measurement Source

     How the data was measured. Possible values include:

     • Measured - The data for the metric was directly measured by client code that either Google controls or with which Google has intimate familiarity, or it uses OMID data from client code that was certified by Google or IAB Tech Lab.
     • Provided - The data for the metric was measured on the client by a third party who then provides the data to Google over a server-to-server integration, or it uses OMID data from client code that was not certified by Google or IAB Tech Lab.
     • Inferred - The data for the metric was inferred using sound judgment, however it was not directly measured on the client. The inferred metric may originate from Google or a third party.

104. Media Type

     The type of media. For example, display, video, audio, etc.

105. Mobile carrier

     The carrier that provides data service on the user’s mobile device.

     Geographic data for click trackers and activities that occurred over mobile carriers is available at the country level. For clicks and impressions, data by mobile carrier is available at all geographic levels (country, DMA® Region, state/region, city, and ZIP/postal code).

106. Month

     The month of the year.

107. NUM value

     The value of the num= parameter in a Floodlight activity tag. For counter activity tags that count unique users within a 24-hour period, the value is a random number. Otherwise, the num= parameter isn't used.

108. OM SDK Available

     Whether or not the Open Measurement SDK was available for verification or viewability measurement on the inventory.

109. Operating system

     The computer operating system to which an ad was served. Note that mobile platforms are listed with browser types.

     Possible operating systems are:

     • Windows (Windows)
     • Macintosh (Macintosh)
     • Unix, Linux (Android)
     • Unknown OS (iOS)
     • Roku

110. Operating system version

     The version number of the operating system to which an ad was served (mobile only).

111. ORD value

     The value of the ord= parameter in a Floodlight activity tag. For counter tags, the value can be a random number, 1, or a session ID, depending on how the tag is set up. For sales tags, the value is an order ID.

112. Other (advertiser, ID, etc.)

     A dimension prefixed with "Other" is one half of a pair of dimensions for use with unique reach overlap metrics. For example, use "advertiser" and "other advertiser" dimensions to report on the overlap between the two.

113. Package/roadblock

     Groups of placements that share schedule and pricing information and are associated with the same site.

     • A package can be used for any group of placements. Reports show the sum total of impressions served to all of the placements in the package.

     • A roadblock is typically a group of placements on one webpage. In most cases, a roadblock arrangement is meant to ensure that only one campaign is displayed at any given time on that webpage. The grouping of placements serves as a "roadblock" to prevent ads from other campaigns from being served.

114. Package/roadblock ID

     The ID associated with a package or roadblock.

115. Package/roadblock strategy

     The placement strategy assigned to a package or roadblock. For an individual placement that's part of a roadblock, it can be useful to view both the placement strategy and the package/roadblock strategy.

116. Package/roadblock total booked units

     The total number of units (impressions, clicks, etc.) that have been booked for all placements within the package or roadblock.

     Booked units ignore flights, so you will see the total value across all flights. Placement total booked units will be “(not set)” if the placement is part of a group, and package/roadblock total booked units will be “(not set)” if a placement isn’t part of a group.

     For example:

     Flight start date	Booked units
     January 1	310
     February 1	600
     February 6	(placement end date)

     The total booked units for this placement would be 910 (310 + 600), independent of the date range of the report or dates when the placement ran.

     For a package or roadblock, the number of package/roadblock total booked units is 910 and placement total booked units is “(not set)”. For placements that aren’t part of a group, the number of placement total booked units is 910 and package/roadblock booked units is “(not set)”.

117. Paid search ad

     The name of a Search Ads 360 ad. You can optionally add a name when you create or edit an ad in Search Ads 360. (The ad name is not part of the actual ad.)

118. Paid search ad group

     The name of a Search Ads 360 ad group.

119. Paid search ad group ID

     The ID associated with a Search Ads 360 ad group.

120. Paid search ad ID

     The ID associated with a Search Ads 360 ad.

121. Paid search advertiser

     The name of a Search Ads 360 advertiser.

122. Paid search advertiser ID

     The ID associated with a Search Ads 360 advertiser.

123. Paid search agency

     The name of a Search Ads 360 agency.

124. Paid search agency ID

     The ID associated with a Search Ads 360 agency.

125. Paid search bid strategy

     The name of the Search Ads 360 bid strategy that is managing bids for a keyword, ad group, or campaign.

     In Search Ads 360, bid strategies can be applied to a campaign and then inherited by all ad groups and keywords in the campaign. Any individual ad group or keyword can override the campaign's setting by specifying its own bid strategy. If you include both "paid search keyword" and "paid search campaign" as dimensions in a report, the "paid search bid strategy dimension" displays the bid strategy that's in effect for the keyword. Likewise, if you only include the "paid search campaign" dimension, the "paid search bid strategy" dimension will be empty unless a bid strategy has been applied to the campaign.

126. Paid search bid strategy ID

     The ID associated with a Search Ads 360 bid strategy.

127. Paid search campaign

     The name of a Search Ads 360 campaign.

128. Paid search campaign ID

     The ID of a Search Ads 360 campaign.

129. Paid search engine account

     The name of a Search Ads 360 engine account.

130. Paid search engine account ID

     The ID associated with a Search Ads 360 engine account.

131. Paid search keyword

     The text of a Search Ads 360 keyword.

132. Paid search keyword ID

     The ID associated with a Search Ads 360 keyword.

133. Paid search labels

     The name of a label created in Search Ads 360.

134. Paid search landing page URL

     The landing page URL for a Search Ads 360 keyword.

135. Paid search legacy keyword ID

     The short-form ID for a Search Ads 360 keyword. The short form contains the last digits of the full Search Ads 360 keyword ID that are not preceded by zeros.

136. Paid search match type

     The type of search query that the Search Ads 360 keyword matches:

     • Broad: The ad appears when terms in your keyword appear, in any order, in a consumer's search query.

     • Phrase: The ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order.

     • Exact: The search query must exactly match the keyword.

137. Path length

     The number of times a user has seen or clicked on your ads before converting. An impression followed by a click is counted as two separate interactions. Clicks on click trackers and Search Ads 360 ads are also counted as interactions.

138. Payment source

     Identifies whether the placement where an ad was served is advertiser-paid or publisher-paid.

139. Placement compatibility

     Shows the rendering environments that a placement is compatible with. Different creatives render in different ways: some need a video player and some work in a few environments but not all. Placement compatibility is determined by the kind of site/app the placement is on and the creatives that are assigned to render there.

     Here's a list of compatibilities in Campaign Manager 360:

     • Display: can appear in an app or on a webpage.
     • Display interstitial: can appear full-screen within a mobile app or on a webpage.
     • In-stream: can appear in a video player.

     Note: If you’re looking at a report that contains the placement compatibility dimension, it may show old compatibility values of in-page and in-app, even for new placements with display compatibility.

140. Placement cost structure

     The pricing model specified for a placement:

     • CPM (cost per thousand impressions)
     • vCPM - Active View (cost per thousand viewable impressions - Active View)
     • CPC (cost per click)
     • CPA (cost per activity, which means the cost per conversion)
     • Flat Rate - Impressions (the advertiser is charged a flat rate for a fixed number of impressions)
     • Flat Rate - Clicks (the advertiser is charged a flat rate for a fixed number of clicks)

     A placement's cost depends on the rate and the cost structure.

     Placement cost data in reports is for informational purposes only, and might not reflect the actual cost of the placement as specified in contractual agreements.

141. Placement end date

     The date after which a placement stops showing ads.

142. Placement ID

     The ID associated with a placement.

143. Placement Pixel Size

     Placement Pixel Size
     General
     
     

     The width and height of the ad slot where a placement served, in pixels.

144. Placement rate

     The rate at which the advertiser is charged for a placement, as entered in the placement properties. A placement's cost depends on the rate and the cost structure. You must book at least one unit per placement and include a cost structure in order to report on its placement rate.

     For placements with a flat rate cost structure, the placement rate is the sum of costs for all flights. For CPM/vCPM - Active View/CPC/CPA cost structures, the placement rate is calculated as follows:

     Placement rate = Sum of costs for all flights / (Sum of units for all flights / 1000)

     Placement cost data in reports is for informational purposes only, and might not reflect the actual cost of the placement as specified in contractual agreements.

145. Placement start date

     The date on which a placement starts showing ads.

146. Placement strategy

     A grouping of placements for reporting purposes. Strategies are typically the approaches that marketing used for each placement.

147. Placement tag type

     The placement tag type used for every served impression. The possible values are:

     1. Standard
     2. Iframe
     3. JavaScript
     4. Pre-fetch
     5. Click tracker
     6. Internal redirect
     7. Tracking ad impression (image, iframe, or JavaScript)
     8. Tracking ad click
     9. Ins (iframe or JavaScript)
     10. Other. This can include deprecated tag types.

     Data for this dimension is available as of July 20, 2017. 

148. Placement total booked units

     The total number of units (impressions, clicks, etc.) booked for a placement.

     Booked units ignore flights, so you will see the total value across all flights. Placement total booked units will be “(not set)” if the placement is part of a group, and package/roadblock total booked units will be “(not set)” if a placement isn’t part of a group.

     For example:

     Flight start date	Booked units
     January 1	310
     February 1	600
     February 6	(placement end date)

     The total booked units for this placement would be 910 (310 + 600), independent of the date range of the report or dates when the placement ran.

     For a package or roadblock, the number of package/roadblock total booked units is 910 and placement total booked units is “(not set)”. For placements that aren’t part of a group, the number of placement total booked units is 910 and package/roadblock booked units is “(not set)”.

149. Platform Type

     Platform Type
     General
     
     

     The platform to which ads were delivered, or where conversions took place (desktop, tablet, smartphone, connected TV, or set top box). Reporting for this dimension can be affected by changes to user agent.

150. Playback Method

     The type of event that initiated video playback, or "unspecified" if the event is unknown. 

     Possible autoplay values include:

     • Page load with sound on
     • Page load with sound off by default
     • Mouse-over with sound on
     • Entering viewport with sound on
     • Entering viewport with sound off by default

     Possible click to play values include:

     • Click with sound on

     Publishers must include the dc_vpm parameter in placement tags for data to populate in this dimension.

151. Position in content

     Identifies where an ad was located in relation to other content. Possible values include "pre-roll", "mid-roll", "post-roll", "standalone" and "unknown position". "standalone" is specifically used for out-stream ads while other roll positions are used for in-stream ads.

152. Publisher Traffic Source

     Indicates whether an ad appeared on a page that was purchased or organic traffic. Possible values include:

     • Undefined: value not set by the publisher.
     • Organic: Direct URL entry, site search, or app download.
     • Purchased: Traffic redirected from properties other than owned.

153. Recalculated attributed interaction

     If you override the lookback window in a report or change the maximum gap between interactions, this may change which interaction receives credit for the conversion. This is a separate field from the regular “Floodlight attribution interaction,” so make sure to include that dimension in your report as well if you want to see the results of your changes.

154. Recalculated attribution type

     If you override the lookback window in a report or change the maximum gap between interactions, the attributed interaction and therefore the interaction type may change as well. This is a separate field from the regular “Floodlight attribution type,” so make sure to include that dimension in your report as well if you want to see the results of your changes.

     The attribution type may be either click-through, view-through, or unattributed.

155. Refreshed Ad

     Refreshed Ad shows if a new ad loaded into a slot which previously held a different ad. Return values include:

     Refreshed: Returned when an ad is loaded in a slot previously held by a different ad.

     Unknown: Returned either when we don't know or the publisher didn't share information in the tag.

156. Rendering ID

     An ID that corresponds directly to a creative ID and can be used for debugging purposes. Click trackers don't have rendering IDs; the value is 0.

157. Sensitive Categories

     Sensitive Categories
     General
     

     The standard sensitive categories used to classify content where ads were displayed, such as "Adult," "Suggestive," "Politics," etc. Impressions appear under "(not set)" if they can't be classified. In reporting, Impressions (including blocked impressions) can be classified under multiple categories, regardless of if you are flagging or blocking on those categories.

158. Served pixel density

     For high-density images, the served pixel density relative to the creative dimension. This is calculated as Pixel size served / Creative pixel size.

     Some sample values include:

     • 1 = Campaign Manager 360 served the dimension set on the creative. For non-HD creatives, the value of this dimension will always be 1.
     • 2 = Campaign Manager 360 served an image that's twice as dense as the size of the creative. For example, if you set the creative’s dimensions to 300 x 250, Campaign Manager 360 served 600 x 500.

159. Site (DCM)

     A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space. Each Campaign Manager 360 site is associated with a site in Site Directory. 

160. Site (Nielsen)

     The site for a Nielsen Digital Ad Ratings report. Allows you to view Nielsen demographic data against a given site that you ads served on.

161. Site (Site Directory)

     A site within Site Directory, a comprehensive list of websites that accept display advertising, maintained by Google. Each Campaign Manager 360 site is associated with a site in Site Directory.

162. Site ID (DCM)

     The ID associated with a Campaign Manager 360 site. Each site ID is associated with a site in Site Directory.

163. Site ID (Site Directory)

     The ID associated with a site in Site Directory.

164. Site keyname

     A unique identifier that's included in the Campaign Manager 360 tags of placements associated with a given site.

165. State/region

     A United States state or Canadian territory.

     There are 65 states and geographic regions available for geo-targeting. These regions represent all 50 states, the District of Columbia, 13 Canadian provinces and territories, and a "not set" item for regions outside the US and Canada.

166. TRAN value

     The value of the tran= value, if one is included in Floodlight activity tags.

167. TV Campaign

     The linear TV campaign selected for your cross-media reach analysis.

168. Twitter Campaign ID

     The ID associated with a Twitter campaign.

169. Twitter Creative ID

     The ID associated with a Twitter creative.

170. Twitter Creative Media ID

     The ID associated with media (such as a photo) attached to a Twitter ad.

171. Twitter Creative Type

     The type of creative that was delivered on Twitter. Examples include: website card, lead generation card, and promoted video.

172. Twitter Impression Type

     The impression type, which is defined by Twitter. Examples include paid and organic. 

173. Twitter Line Item ID

     The ID associated with a Twitter Line Item.

174. Twitter Placement Type

     The placement area of your ad on Twitter. Examples include: Twitter timelines, Twitter user profiles, and search results on Twitter.

175. U value

     The value of the u= value, if one is included in Floodlight activity tags.

176. Vertical

     The industry associated with an advertiser.

177. Video 4A's Ad-ID

     A unique identifying code for an advertising asset, part of a system maintained by the American Association of Advertising Agencies (4A's).

178. Video Continuous Play

     Whether or not the video impression came from a continuous play environment. Possible values include "continuous", "not continuous", and "not set" (when continuous play information couldn't be determined). 

      

     Publishers must include the dc_vconp parameter in placement tags for data to populate in this dimension.

179. Video Player Size

     The size of the video player. For example, small (desktop: less than 400x300 pixels, mobile: 1 - 20% of screen covered), large (desktop: 400x300 to 1280×720, mobile: 21 - 90% of screen covered), or HD (desktop: 1280×720 or larger, mobile: 91% or more of screen covered).

180. Video Prominence Score

     The prominence score of video impressions reported as low, medium, and high. Video player size and location determine prominence. Large video players located at the top left of the browser window are high prominence. Small video players located at the bottom right of the browser are low prominence. More about prominence.

181. Week

     The day of the week.

182. Within Floodlight Conversion Window

     Within Floodlight Conversion Window
     General
     
     

     Indicates whether an interaction occurred within the specified period of time.

183. ZIP/postal code

     United States ZIP codes and Canadian postal codes.