The CSS product page (CPP) mobile link [cpp_mobile_link] attribute lets you include a URL that directs to a mobile-optimized version of your CPP. This mobile version will be shown to users on mobile devices, like phones or tablets.
In this article
When to use
Optional for each product
Format
Follow these formatting guidelines to make sure Google understands the data you submit. Learn when and how to submit your product data in English.
| Type | URL (including http or https), ASCII characters only, and RFC 3986 compliant |
| Limits | 1-2,000 characters |
| Repeated field | No |
Deep links for app ads
For guidance on how to properly implement mobile app deep links in your feed, refer to the following:
To format your data for CSS API, go to the CSS API for Shopping resource.
Minimum requirements
These are the requirements you need to meet to show your product. If you don't follow these requirements, we’ll disapprove your CPP and let you know in CSS Center.
- Meet the requirements of the CPP link
[cpp_link]attribute with the value that you submit for the CPP mobile link[cpp_mobile_link]attribute. - Also submit the CPP link
[cpp_link]attribute, which is the page that desktop users will view.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Follow the best practices of the CPP link attribute with the value that you submit for the CPP mobile link
[cpp_mobile_link]attribute. - Link to a landing page that renders properly on mobile devices. Some elements that you shouldn’t use on your landing page include Flash, Silverlight, and ActiveX. Learn more about creating mobile-optimized websites.