When people click on the headline offer on your CSS product page (CPP), they’re sent to the landing page of the headline offer. Set the URL for this landing page with the headline offer link [headline_offer_link] attribute. Google won’t display the link on any surfaces.
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When to use
Required for each product
Format
Follow these formatting guidelines to make sure Google understands the data you submit. Learn when and how to submit your product data in English.
| Type | URL (including http or https), ASCII characters only, and RFC 3986 compliant |
| Limits | 1-2,000 characters |
| Repeated field | No |
To format your data for CSS API, go to the CSS API for Shopping resource.
Minimum requirements
These are the requirements you need to meet to show your product page. If you don't follow these requirements, we’ll disapprove your CPP and let you know in CSS Center.
- Ensure the link to the landing page of your headline offer is prominent on your CPP.