Our policy
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Google aims to enable businesses to list a wide variety of products, but some Google products and platforms may not be optimized to appropriately support all content types. For this reason, we don't allow the listing of certain content where we don't offer an optimal customer experience. Note that because these limitations are specific to free listings, they don’t impact policies on other Google products or platforms, where functionality differs or additional support mechanisms are in place. |
Examples of what's not allowed
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Ticket sales
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Future transport or event tickets.
- Examples: Concert tickets, airline tickets, bus reservation tickets
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Vehicles
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Motor or sail-powered vehicles used for transport of people on public access ways.
- Examples: Cars (except vehicle listings as noted below), RVs, trucks, boats, catamarans, planes, helicopters, motorcycles, mopeds, jet skis
- Exception: Motor-powered bicycles with a motor-assisted speed of 25 km/h or 15.5 mph or less are allowed
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Financial products
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Products related to financial management, assets, investments, securities, or insurances.
- Examples: Stocks, bonds, investment products, insurance policies, credit cards, money orders, cashiers checks
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Currency
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Mediums of exchange that are reliant on variable currency market values to determine price, including discounted currencies, currency exchanges, or currency backed by precious materials.
- Examples: Gold bullion, precious metals, local currency, virtual currency
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Open-loop gift cards
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Prepaid gift cards branded by a credit card issuer.
- Examples: Mastercard, Visa, or American Express branded gift cards
- Exceptions to the policy include but aren’t limited to: Gift cards with an expiration date are allowed
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Services
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Labor, time, effort, expertise, or actions which don’t result in ownership of a tangible product. This includes any services sold bundled with physical goods. In accordance with our medical devices policy, test kits where samples are collected at home and analyzed in a lab aren’t considered services and are allowed on Shopping.
- Examples: Maintenance or repair services, accounting services, financial planning services, streaming content, online gaming currency, car repair services sold bundled with purchase of tires
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Immovable property
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Property not physically movable or which can’t be moved without being altered or destroyed.
- Examples: Real estate, non-portable homes, plots of land
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Recurring billing
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Payment method that allows customers pay for goods on an ongoing basis, at regular intervals in the future.
- Examples: Security or medical alert system with recurring payment for subscription, digital content with recurring payment subscriptions.
- Exceptions to the policy: Refer to the price [price] attribute of the feed specification for requirements on how to submit prices for these products.
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Magazines and newspapers subscriptions with recurring billing are allowed.
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Mobile products are allowed to be sold in installments or with a subscription contract if specifically listed in the Best practices for listing wireless products and services and are categorized under the Google product category (GPC) codes listed below. Make sure to review the best practices for listing wireless products and services.
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Watches (ID: 201)
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Mobile Phone (ID: 267)
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Tablet Computers (ID: 4745)
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Mobile Phone Prepaid Cards and SIM Cards (ID: 6030)
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GPS Tracking Devices (ID: 6544)
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Software subscriptions that are prepaid and auto-renew only annually are allowed.
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In Brazil, subscriptions with recurring billing to telecom are allowed. Installment pricing, not open-ended billing, is allowed for all other products.
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Billing processed by product software
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Online payment method for goods that require additional software installation to complete the purchase.
Examples: Digital photo albums that can only be purchased if additional software is installed