Dangerous products policies for CSS product pages

This policy applies to listings in CSS product pages. Learn more about Shopping ads policies.

Our policy

Google wants to help keep people safe both online and offline, so we don’t allow the listing of some products that cause damage, harm, or injury.

Examples of what's allowed in some circumstances

Guns, gun parts, & related products

Allowed Google allows the listing of gun parts and associated items that increase the safety of a gun.

  • Examples: Gun locks, trigger locks, safety pins, chamber block

Examples of what's not allowed

Guns, gun parts, & related products

Functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat. Note that we err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.

  • Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, 3D printed guns

Any part or component, whether finished or unfinished, that is essential to, or enhances the functionality of a gun.

  • Examples: Ammunition, ammunition clips, silencers, ammunition belts, stocks, conversion kits, gun-grips, scopes and sights, tripods and bipods

Instructional content about the assembly, enhancement or acquisition of any of functional devices that appear to discharge a projectile at high velocity, including parts or components thereof.

  • Examples: Gun-making instructions, guides, software or equipment for 3D printing of guns or gun parts
Explosives

Products that are designed to explode and could cause damage to nearby people or property.

  • Examples: Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenades

Listing of instructional content about the assembly, enhancement or acquisition of explosive items.

  • Examples: Bomb-making instructions, guides, software or equipment for 3D printing of parts of grenades
Dangerous knives

Knives that are designed or promoted as products that can be used to injure an opponent in sport, self-defense, or combat. Any knife design that provides a confrontational advantage, including disguised appearance or assisted-opening mechanism.

  • Examples: Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes
Other weapons

Any other product designed to injure an opponent in sport, self-defense or combat.

  • Examples: Throwing stars, brass knuckles, tasers, pepper spray

Listing of instructional content about the assembly, enhancement or acquisition of any of these products:

  • Examples: Guides, software or equipment for 3D printing of push daggers, brass knuckles, throwing stars
Recreational drugs & drug-related equipment

Listing of illegal or recreational drugs, or substances that otherwise induce "highs".

  • Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs"

Products marketed as facilitating recreational drug use.

  • Examples: Pipes, bongs, cannabis coffee shops

Listing of instructional content about producing, purchasing, or using recreational drugs.

  • Examples: Instructional resources on drug use
Tobacco products & related equipment

Tobacco or any products containing tobacco.

  • Examples: Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco

Products that form a component part of a tobacco product, and products that directly facilitate or promote tobacco consumption.

  • Examples: Rolling papers, pipes, tobacco filters, hookahs

Products designed to simulate tobacco smoking.

  • Examples: Herbal cigarettes, electronic cigarettes or e-cigarettes
Note: If your product is disapproved or if your CSS product pages or Merchant Center account are impacted, please reach out to your technical account manager.

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