Counterfeit products policies for CSS product pages

This policy applies to listings in CSS product pages. Learn more about Shopping ads policies.

Our policy

Google prohibits the sale or listing of counterfeit products. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark or logo of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

This policy applies to the content of your free listings and your website.

If you're concerned about free listings or retailers facilitating the sale of counterfeit goods on Google, file a complaint.

Examples of what's not allowed

Counterfeit products

Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner

Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product

Examples: non-authentic products that have brand name labels or logos

Note: If your product is disapproved or if your CSS product pages or Merchant Center account are impacted, please reach out to your technical account manager.

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