Low price [low_price]

Use the low price [low_price] attribute to indicate the lowest price for a product offered for immediate purchase by one of the merchants from your CSS product page. This price is used to represent the lowest price on your product page on Google.

This image shows you where to find the lowest price on a CSS landing page.

On this page


When to use

Optional Optional for each product


Format

Follow these formatting guidelines to make sure Google understands the data you submit.

Learn when and how to submit your product data in English.

Type

Number plus currency (use ISO 4217)

Repeated field

No

To format your data for CSS API, go to the CSS API for Shopping resource.


Minimum requirements

  • Meet the requirements of the headline offer price [headline_off_price] attribute with the value that you submit for the low price [low_price] attribute.
  • Low price [low_price] attribute applies to the offer with the lowest price that should be reliably reachable from your product page.

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