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Why this issue is happening
The price displayed on the merchant’s website for your headline offer is higher than the price displayed on the headline offer. If the product price suddenly increases during checkout due to unexpected added charges or fees, customers are more likely to abort the checkout process. By making sure that you display and submit a headline offer with consistent pricing on the merchant’s website throughout the entire checkout process, you ensure that online customers have a great experience with the merchant’s website.
Here are some common reasons for this mismatch:
- Added fees or charges at checkout, excluding shipping price, should be included in the base price of the product. These fees must then be included both in the price displayed on the product page and in the price shown during checkout as opposed to being itemized during checkout.
- Different VAT rates for different destinations: If the product price significantly increases due to higher VAT rates for certain countries, you should submit a separate item per country, with a product price that includes the higher VAT rate.
You should’ve received an email asking you to update the headline offer prices by a certain date so that the values are consistent on the merchant’s website and during the checkout process.
How to fix your issue
Investigate the headline offer website’s checkout process to identify any added costs that would increase the product price at checkout.