Active View to start using Open Measurement SDK on mobile app display inventory
During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available.
Advertiser-level users will be able to access and create custom bidding scripts
Custom bidding, which is currently available at the partner level, will soon be available at the advertiser level. Users with advertiser limited access to Display & Video 360 will be able to create, maintain, and assign custom bidding scripts to the advertisers they can access. Now more people on your team can run custom bidding campaigns and optimize to your KPIs without needing access to your entire partner.
Use regional and proximity geography targeting in the same line item
In order to allow for more fine-grained geography targeting, you’ll soon be able to use both regional and proximity targeting options in the same line item.