Campaign and workflow updates
Custom bidding metrics are now available in Combined view
You can now see custom bidding metrics in the performance view of the Combined tab of a campaign. Refer to these metrics to quickly see custom bidding performance without creating an offline report. Impression value or cost data is available in-line for any line items that use a custom bidding algorithm.
Advertiser-level users can access and create custom bidding scripts
Custom bidding, which was previously only available at the partner level, is now available at the advertiser level. Users with advertiser limited access to Display & Video 360 can now create, maintain, and assign custom bidding scripts to the advertisers they can access. Now more people on your team can run custom bidding campaigns and optimize to your KPIs without needing access to your entire partner.
Pause a partner without deleting data
You can now pause a partner to quickly stop serving campaigns across all advertisers within a partner. When a partner is paused, no line items or deals will serve or spend, but Floodlight and audience lists still collect data, and reporting still maintains all historical data.
Improvements to bulk duplication
When you duplicate insertion orders and line items, you no longer have to wait for the duplication to complete before you can continue working in Display & Video 360. For duplications that can’t be completed immediately, you’ll now see a notice confirming that the changes are scheduled. You’ll be able to view the status of the duplications from the Bulk status page. This will allow you to continue to use Display & Video 360 while your duplication completes in the background.
Country code support in location lists
To make it easier to distinguish between postal codes that may correspond to multiple countries, geography location lists now support entering postal codes with two-letter country codes included.
Nielsen auto-tagging is no longer available
The Nielsen auto-tagging checkbox in Display & Video 360 has been removed due to low usage. You can still add Nielsen tracking manually:
- Video and audio creatives - Add the Nielsen URL as a third-party URL at the creative level.
- Display creatives - Add the Nielsen HTML5 tag using "Append HTML Tracking Tag". (Note that the "Append HTML tracking tag" checkbox does not work for mDAR. To use mDAR with display creatives, the only workaround is to upload the creative in Campaign Manager 360, add Nielsen tracking, then sync the creative to Display & Video 360.
Add notes when you change an insertion order
When you make a change to an insertion order, you’ll now be prompted with an option to “Save with note”. You can find these notes in the changed insertion order’s History page.
Creative updates
Tracking ad support for audio placements
You can now assign tracking ads to audio placements, just like you can for video and display placements. With this change, you can now create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted by Display & Video 360 will come at a later date.
HTML5 creatives can no longer be downloaded from Display & Video 360
The option to download HTML5 Creatives from Gallery view has been removed from Display & Video 360.
Display creatives with multiple .html files are no longer supported
Starting the week of May 17, Studio creatives with multiple .html files will not be available for export from Campaign Manager 360.
Starting the week of June 21, 2021, Studio, Campaign Manager 360, and Display & Video 360 will no longer support creatives that include more than one .html file. These creatives will be archived in Campaign Manager 360 and Display & Video 360. If you have existing creatives running that include more than one .html file, consolidate them into one .html file to avoid impacts to ad serving.
Check YouTube policy appeal status
You can now view and monitor the status of policy appeals across all YouTube ads in your advertiser.
Inventory updates
OMID inventory is now targeted by default for more measurable, higher quality inventory
As of April 28, Open Measurement enabled (OMID) mobile display inventory is targeted by default in Display & Video 360. Targeting OMID-enabled inventory serves impressions that are measurable by both Active View and the vendor of your choice. An Open Measurement setting is available as part of viewability targeting at the advertiser and line item level:
- If the advertiser level setting is on, all line items in that advertiser will target Open Measurement enabled inventory.
- If the advertiser level setting is off, you can control Open Measurement targeting per line item.
Open auction inventory for audio line items available through Google Ad Manager
Open auction inventory is now available for audio line items via Google Ad Manager. To access open auction inventory, enable all audio exchanges at the Partner level, then target Google Ad Manager in the Public inventory section of an audio line item. You can also layer your audio buying with the standard targeting capabilities such as Google Audiences, device targeting, and geography targeting.