See what's coming to Display & Video 360 over the next few weeks
Programmatically manage budgets and reconcile invoices for Display & Video 360 in Prisma
Customers and agencies using Display & Video 360 will be able to programmatically manage budgets and reconcile invoices through MediaOcean’s Prisma, including:
- Map Display & Video 360 partners and advertisers to corresponding hierarchies in Prisma
- Create Display & Video 360 campaigns and campaign level budgets using Prisma
- Link programmatically created campaign level budgets to insertion orders in Display & Video 360
- Automatically receive and reconcile Display & Video 360 invoices in Prisma
Bidding insights for line items that use automated bidding
If your line item has enough data, you’ll soon see charts to help you better understand how the automated bidding algorithm is optimizing campaigns on your behalf.
New insights about frequency management on Programmatic Guaranteed deals
You’ll soon see a new widget on the settings page of your Programmatic Guaranteed deals along with a new report template. The widget and template will show the following metrics:
- Programmatic Guaranteed bid requests passed due to frequency
- Programmatic Guaranteed added Unique Reach: Impressions due to frequency
You can use these metrics to review how many bid requests were passed due to the campaign level frequency cap, and how much additional reach you achieved because of that.