See what's coming to Display & Video 360 over the next few weeks
Improved measurement of YouTube impressions
The pipeline for Active View metrics in Campaign Manager 360 and Display & Video 360 will be upgraded to align with other ads products. As a benefit, there will be improvement in Measurable Impressions and Viewable Impressions for some Display & Video 360 YouTube inventory. Because these metrics are MRC accredited, there will be a notice for all impacted customers with an estimate of the change. The notice will display in product until around Aug 15th, and the changes will be complete the week of Aug 16th.
Customer Match Uploader API for Display & Video 360
You will be able to use approved third-party partners (such as Agencies, DMPs and CRM onboarders) to perform customer data uploads on your behalf.