Campaign and workflow updates
Review settings differences between experiment arms
You can use the new Diff tab in experiments to check which settings are different between baseline and variant experiment arms.
SDF v 5.4 now available
The latest version of Structured Data Files includes:
- TV insertion orders and over-the-top line items
- YouTube reach line items
- “Adult” brand safety content label renamed to “Sexual”
- Custom bidding goals at the insertion order level
- Media plan budget segments to link budgets at the insertion order level
Insights updates
Frequency management value quantification for mixed media
You can now get new insight into the value of campaign-level frequency management across different media. We’ve introduced a new metric called ‘Unique Reach: Added Impression Reach From Frequency Cap’ which represents additional users reached when you consolidate mixed media in one campaign and apply frequency management, rather than running campaigns in silos.
Frequency management value quantification for Programmatic Guaranteed
Get insight into the value of frequency management for Programmatic Guaranteed deals. We’ve introduced a new metric called “Programmatic Guaranteed added Unique Reach: Impressions due to Frequency” which represents additional users reached by applying frequency management to your Programmatic Guaranteed deals.
Inventory updates
Inventory source updates
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.