What's new: September 2021

Learn about new features and updates to Display & Video 360 from September 2021

Campaign and workflow updates

Review settings differences between experiment arms

You can use the new Diff tab in experiments to check which settings are different between baseline and variant experiment arms.

SDF v 5.4 now available

The latest version of Structured Data Files includes:

  • TV insertion orders and over-the-top line items
  • YouTube reach line items
  • “Adult” brand safety content label renamed to “Sexual”
  • Custom bidding goals at the insertion order level
  • Media plan budget segments to link budgets at the insertion order level

Insights updates

Frequency management value quantification for mixed media

You can now get new insight into the value of campaign-level frequency management across different media. We’ve introduced a new metric called ‘Unique Reach: Added Impression Reach From Frequency Cap’ which represents additional users reached when you consolidate mixed media in one campaign and apply frequency management, rather than running campaigns in silos.

Frequency management value quantification for Programmatic Guaranteed

Get insight into the value of frequency management for Programmatic Guaranteed deals. We’ve introduced a new metric called “Programmatic Guaranteed added Unique Reach: Impressions due to Frequency” which represents additional users reached by applying frequency management to your Programmatic Guaranteed deals.

Inventory updates

Inventory source updates

For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.

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