Campaign and workflow updates
New feature indicators
To improve the discoverability of new features Display & Video 360 indicates updated navigation using blue dots, and a “New” badge next to notable new features.
YouTube video action campaigns now surface suggestions for target CPA
During line item creation a suggestion for a target CPA is presented to maximize the performance of your YouTube video action campaigns.
Plan for and reach your 1P and 3P audiences across connected TV
Audience module now displays audience reach against connected TV inventory.
Set a radius or range for your proximity targets
Proximity targets are now able to have a radius around them selected (in numerical units). This means you can choose a miles or kilometer distance in any direction from your proximity target.
YouTube video discovery ads are now In-feed video ads
“In-feed video ads” have replaced “Video discovery ads.” The ad format works the same as before, only the name has changed.
New custom goal tracking available in insertion order settings
Clients can set an Impression value over cost goal (used in Custom Bidding) in the insertion order settings, allowing for easier tracking of performance in the overviews and within the infosnack graphs.
Creative updates
Outcome based buying click campaigns now support HTML5 creative
Display & Video 360 applies an overlay to HTML5 creative assigned to outcome based buying click campaigns, making the creative entirely clickable and redirecting to the landing page.
Insights updates
YouTube & partners audio metrics in Display & Video 360 and offline reports
We’ve changed the way YouTube & partners metrics are presented in Display & Video 360 to make them more relevant to the media type of your ads. Audio-specific metrics are added to the campaign, insertion order, line item, and combined view tables when applicable. A Media Type dimension is available in offline reports to differentiate between Audio, Video, and Display line items.
Content type targeting for Audio line items
Audio line items now have the ability to be targeted by content type. This includes online radio, streaming music, podcasts, and unknown content type.