See what's coming to Display & Video 360 over the next few weeks
New audience segment dimensions will be added to YouTube reports
We’re adding two new dimensions to YouTube offline reports to provide a consolidated view of audience reporting: audience segment and audience segment type.
- Audience segment includes: The name or list of the data segment
- Audience segment type includes: Custom affinity, detailed demographics, life events, interest, and remarketing lists
With these new dimensions, you can pull a comprehensive report that shows your campaign performance metrics and the effectiveness of your audience targeting, all in one place.
Support for new third-party measurement vendor: Intage
In the coming weeks, we will be adding support for Intage, a new third party brand lift measurement vendor for YouTube in Display & Video 360. You'll be able to contact support and provide your vendor client ID to configure Intage for your account. Learn how to set up third-party measurement