Audience suggestions in demographics targeting for connected TV
Audience suggestions will now be provided when you add demographics targeting to Connected TV and OTT streaming insertion orders and Over-the-top line items. Add suggested audiences to your targeting to increase your reach.
Purchase Digital Out of Home inventory
Buyers will soon be able to execute Digital Out of Home campaigns through a centralized programmatic workflow. Advertisers will be able to discover, negotiate and buy digital out of home inventory through a new dedicated Marketplace tab, and new Digital Out of Home insertion order and line item types will be added.
Digital Out of Home ads placed through Display & Video 360 are not personalized, and we do not use individual identifiers or any user location data. Display & Video 360 vets all publishers to ensure the measurement methodology follows recognized industry standards or recognized third party vendors – self-measured publishers are not supported.