Coming soon: September 19 edition

See what's coming to Display & Video 360 over the next few weeks 

Optimized targeting will replace targeting expansion for display, audio, and video campaigns

Optimized targeting helps advertisers find new and relevant customers likely to convert within their campaign goals. Optimized targeting uses Google's machine learning to look for customers beyond your manually selected audiences, also known as signals, to improve campaign performance and find customers you may have missed with manual targeting alone.

Accept negotiations at the advertiser level

Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely on partner-level users to set up a deal synced to Display & Video 360.

At the advertiser level, users will import and accept a negotiation at My Inventory > Negotiations. The accepted deal will be visible in My Inventory.

Provide feedback on the Display & Video 360 API through our survey

Display & Video 360 API  users can provide feedback through our first annual survey for the Display & Video 360 API. Feedback gathered through this survey will help shape the Display & Video 360 API product roadmap for the next year.

 

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