Campaign and workflow updates
Optimized targeting has replaced targeting expansion for display, audio, and video campaigns
Optimized targeting helps advertisers find new and relevant customers likely to convert within their campaign goals. Optimized targeting uses Google's machine learning to look for customers beyond your manually selected audiences, also known as signals, to improve campaign performance and find customers you may have missed with manual targeting alone.
Filter your CTV inventory packages in the TV Marketplace to see overlap with third-party audiences
This feature provides an additional filter option in the TV Marketplace and gives users the ability to see the overlap between available inventory packages and a third-party audience.
Popular Video bid adjustment deprecation
The Popular Video Bid Adjustment option has been deprecated. This functionality was previously removed at campaign creation, and top content bid modifier values has now been automatically updated to 0%.
Advertiser verification for Display & Video 360 users
Display & Video 360 users can provide basic information about their identity which Google then verifies. Once Google verifies your identity, an ad disclosure is generated which displays your name and location and is included on any ads you run. By providing transparency about who our advertisers are and where they are located, we elevate user trust and confidence in Google’s products and services, and empower users to make informed decisions about the ads they see online.
Edit what you see on the homepage
Users can edit the homepage, selecting which tiles are visible and how many rows they contain.
Environment targeting is now available in the CTV insertion order & OTT line item
This feature gives users the ability to include and exclude web and app environment targeting within the Connected TV and OTT streaming insertion order and Over-the-top line item.
Creative updates
Upload Display & Video 360-hosted audio creatives to YouTube for your YouTube audio campaigns
This launch enables users to easily upload Display & Video 360-hosted audio creatives to YouTube for use on YouTube audio campaigns. You can create and upload a single video to YouTube by combining existing audio and optional companion image assets. Only users with access to a YouTube channel owned by the brand or media agency can upload creatives.
Optimized creative rotation goals aligned across Display & Video 360 and Campaign Manager 360
When using both Display & Video 360 and Campaign Manager 360 optimized creative rotation in the same line item, optimized creative rotation settings can vary and affect performance. The Display & Video 360 optimized rotation goal is used automatically for Display & Video 360 traffic when possible.
Insights updates
Use Engaged view conversions (EVCs) as part of YouTube video action campaign conversion counting
This update allows advertisers to segment conversion data into Clicks vs. Engaged View Conversions in reporting by using the Conversion Ad Event Type dimension.