Campaign and workflow updates
Create YouTube Masthead & YouTube Select reservation deals in Instant Reserve
YouTube Select lineups contain highly popular YouTube channels and are created to reach relevant audiences at scale, while the YouTube Masthead helps drive mass reach and awareness through a premium placement on the YouTube homepage. You can now configure reservation campaigns targeting both of these through Instant Reserve, allowing you to get a quote and reserve inventory immediately without negotiations. Select the YouTube publisher card in the Marketplace to get started.
Instant Reserve deals for YouTube are only available to managed Display & Video 360 accounts.
Floodlight Optimization for YouTube
YouTube line items can now be set to report and optimize toward conversions as measured by your Floodlight configuration. This provides a simpler conversion setup and the ability to optimize towards new conversion types, as there is no need to enable Floodlight activities for YouTube. This allows more consistent conversion optimization and reporting across YouTube and non-YouTube line items. Learn more about Floodlight optimization for YouTube.