Campaign and workflow updates
Device types renamed for YouTube & partners and YouTube & partners on connected TV line items
To provide a more consistent experience of Device type targeting, Mobile is renamed Smartphone, and Desktop is renamed Computer for YouTube & partners and connected TV line items throughout Display & Video 360. The new names are reflected during line item creation. All settings will continue to function as they did previously. Reporting and SDF are not affected by this change.
Workflow updates to bid adjustments for YouTube and connected TV line items
For YouTube and connected TV line items, device bid adjustments (device checkboxes for CTV) have been moved from the line item creation page to Device targeting.
Set new names and flight dates during line item duplication
Users can now save time by renaming line items and defining new flight dates as part of the duplication process.
Insights updates
Support for multiple YouTube third-party measurement vendors
You’re now able to measure YouTube & partners line items with multiple third-party measurement vendors for viewability, brand safety, reach, and brand lift, giving you greater flexibility with managing campaign-specific measurement strategies. Previously, only one vendor could be selected for each measurement type. Learn more about third-party measurement on YouTube
Additional YouTube reporting dimensions added to Instant reporting
In our continued efforts to bring the benefits of instant reporting to more use cases have added and consolidated the remaining YouTube dimensions into Instant reporting bringing it into parity with Offline reporting forYouTube reports. Conversion Ad Event Type , Conversion Ad Event ID along with Total Conversion Value (partner Currency) have been added, and ZipCode is under Location rather than Additional Dimensions.
Instant reporting dimensions for Rich Media
Users are able to find new dimensions available for Instant reporting under Rich Media. This benefits users by enabling Instant Reporting for more reporting use cases.