YouTube target frequency in forecasting available soon
Forecasting will be available soon for YouTube target frequency line items. When you add products to your plan, you’ll be able to choose YouTube & partners and choose from the available ad formats (bumper, skippable, bumper and skippable, or non-skippable).
Updates to Added Reach measurement for Programmatic Guaranteed deals
The Added Reach measurement methodology for Programmatic Guaranteed deals will be updated to simplify activation and better reflect the benefits of frequency management. Starting September 1, 2023, this update will be reflected in the Added Reach widget and offline reporting.
Updates to frequency management
New privacy-focused identifiers (PPID, EPID, IFA) and improvements to our frequency models will expand Display & Video 360’s frequency management capabilities. This update will help with managing ad frequency and exposure across all media types, exchanges, and environments including CTV, web, and app.