Custom bidding to support Scibids as a third-party service provider
Users will be able to work with Scibids to create and optimize custom bidding scripts. SciBids can generate custom bidding algorithms and upload them using the API to your campaigns.
Display & Video 360 will begin implementing bidding floors for all non-Programmatic Guaranteed inventory to improve advertiser performance
Display & Video 360 will begin implementing bidding floors for all non-Programmatic Guaranteed inventory to improve advertiser performance. With these bidding floors, Display & Video 360 will remove the lowest value inventory for partners, optimize machine usage, and manage the floors on a per market basis.
Advertisers using auto-bidding should not see a decline in spend, as auto-bidding will adapt to buy relevant, higher-performing inventory based on the user-defined campaign goals. Display & Video 360 is committed to CPM transparency in the programmatic ecosystem. Users can identify impression costs in the Display & Video 360 reporting UI, API reporting, or data transfer files.
YouTube video views line items to be default sub-type
YouTube video views line items can help you get more views from your YouTube & partners line items by using multi-format ads, including skippable in-stream, in-feed, and Shorts video ads. YouTube video views line items will be the default line item sub-type when creating YouTube & partners line items with a Product and brand consideration objective.
New “YouTube Ad Format” Dimension
A new dimension called “YouTube Ad Format” will be added to the YouTube offline and instant reports. With this dimension, advertisers will be able to segment key metrics by different YouTube ad formats to gain greater insights on where their ads ran.
Updates to YouTube Target Frequency Audience Targeting
We will be supporting for YouTube Target Frequency line items to positively target additional audience list types, including first-party audiences, combined audiences, and custom lists.
Learn more about YouTube Target Frequency line items.
Bidding insights will be deprecated in Nov 2023
As part of efforts to reduce the complexity of Display & Video 360, Bidding Insights will be deprecated.
The latest version of SDF v7 to be available soon
SDF V7 will provide ID alignment with the Display & Video 360 API for Browser, Channel, Apps&URL, ISP, and Device.
Additionally support will be added for YouTube & partner video view line items, Target Frequency line items, and Optimized Targeting.
YouTube & partner line items headers to be renamed
The following headers for creating a new YouTube & partner line item will be renamed:
| Old header | New header |
|---|---|
| Type | Objective |
| Ad format | Subtype |
There will be no changes to creating YouTube & partners line items, creating campaigns, the types of ad formats they serve, reporting, or management workflows. We recommend letting your teams know about the renaming.