Campaign and workflow updates
Updates to Added Reach measurement for Programmatic Guaranteed deals
The Added Reach measurement methodology for Programmatic Guaranteed deals has been updated to simplify activation and better reflect the benefits of frequency management.
Improvements to frequency management
New, privacy-forward inputs like the Privacy Sandbox APIs and publisher provided identifiers (PPID, EPID, IFA) have expanded Display & Video 360’s modeled frequency management capabilities to help marketers and agencies manage ad frequency exposure across all media types, exchanges and environments (including CTV, web and app).
Support for YouTube TV network channel exclusions
YouTube TV allows you to reach US audiences watching streaming cable TV content, ranging from live sports to on-demand episodes. We’ve added support for advertiser-level exclusions for up to 10 YouTube TV network channels where you don't want your ads to show. This enables you to exclude your ads from running on YouTube TV channels that aren’t appropriate for your brand. Targeting set at the advertiser level will apply to all current and future YouTube & partners line items contained within the advertiser.
Learn more about Targeting for YouTube & partners line items.
Self-service enablement of YouTube third-party measurement
You can now enable third-party measurement partners for YouTube & partners line items on your account without filing a Google support ticket. Selecting a third-party measurement partner as a default partner will still require a Google support ticket.
Learn more about Third-party measurement on YouTube.
Cross-Media Reach reporting is now available
Cross-Media Reach reporting provides reports of incremental and deduplicated reach driven by historical digital campaigns and linear TV campaigns in a single view. This is now available in US, DE, JP, VN, and FR.
YouTube target frequency is now available
Forecasting is now available for YouTube target frequency line items. When you add products to your plan, you can choose YouTube & partners and the following ad formats: bumper, skippable, bumper and skippable, or non-skippable.
Changes to advertiser and ad group-level targeting for YouTube & partners line items
Ad group placement targeting for YouTube & partners line items in Display & Video 360 now support handles instead of channel URLs.
Handles (example: @youtubecreators) have become the primary way to identify YouTube channels and are now used across YouTube – on channel pages, in comments, in search results, and in mentions. To ensure that YouTube channels are described accurately and consistently throughout the platform, we updated ad groups placement targeting within YouTube & partners line items to support handles (example: youtube.com/@youtubecreators).
Learn more about Targeting for YouTube & partners line items.