What's new: December 2023

Learn about new features and updates to Display & Video 360 from December 2023

Campaign and workflow updates

Value based bidding for YouTube & partners video action line items

Value based bidding considers the value that different Floodlight activities may have for your business. Use value based bidding strategies to optimize your bids to achieve more value, rather than simply a higher number of conversions. This enables you to apply custom bidding strategies to YouTube video action line items, specifically Maximize conversion value and Target ROAS.

Global expansion of 30 second non-skippable ads on YouTube Select

30 second non-skippable ads are now available through Instant Reserve when targeting YouTube Select lineups in all countries. This format allows for richer storytelling and makes it easier to use your existing video assets with YouTube’s most-streamed content. Booking through Instant Reserve also enables additional capabilities, such as targeting Custom Affinity, Detailed Demographics, life events, and in-market audiences

Insights updates

Forecasting for YouTube & partners video view line items is now available

Advertisers will be able to build a forecast with YouTube & partners video view line item. You’ll have the ability to forecast this ad format type alongside RTB and CTV campaigns, proving the value of scale and efficiency.

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