Campaign and workflow updates
Value based bidding for YouTube & partners video action line items
Value based bidding considers the value that different Floodlight activities may have for your business. Use value based bidding strategies to optimize your bids to achieve more value, rather than simply a higher number of conversions. This enables you to apply custom bidding strategies to YouTube video action line items, specifically Maximize conversion value and Target ROAS.
Global expansion of 30 second non-skippable ads on YouTube Select
30 second non-skippable ads are now available through Instant Reserve when targeting YouTube Select lineups in all countries. This format allows for richer storytelling and makes it easier to use your existing video assets with YouTube’s most-streamed content. Booking through Instant Reserve also enables additional capabilities, such as targeting Custom Affinity, Detailed Demographics, life events, and in-market audiences
Insights updates
Forecasting for YouTube & partners video view line items is now available
Advertisers will be able to build a forecast with YouTube & partners video view line item. You’ll have the ability to forecast this ad format type alongside RTB and CTV campaigns, proving the value of scale and efficiency.