Updates to YouTube efficient reach line items
YouTube & partners efficient reach line items will soon automatically default to include in-feed and Shorts ads for broader reach. Customers can choose to opt-out of this selection, but video ads in your line item will only be shown as skippable in-stream or bumper ad formats.
New price transparency reports for Display & Video 360 and Campaign Manager 360 advertisers in the EEA
Advertisers in the EEA can now opt-in to view daily fees at the billable event level for ads displayed on third-party or Google-owned surfaces. Price transparency reports will provide a downloadable price data file that show details for each billable advertisement. Learn more about how to opt-in to access price data.
Learn more about the reports, as well as how to opt in to access price data.