30- and 60-second non-skippable ads on YouTube Select
YouTube Select ads with 30- and 60-second non-skippable formats are now available for all customers targeting YouTube Select buys through Instant Reserve. This format allows for richer storytelling and makes it easier to use your existing video assets with YouTube’s most-streamed content. Booking through Instant Reserve also enables additional capabilities, such as targeting Custom Affinity, Detailed Demographics, life events, and in-market audiences. 30-second non-skippable ads will show on YouTube TV or connected TV devices. 60-second non-skippable ads will show on YouTube TV, which is only available in the United States.
Connected TV QR code call-to-action (CTA) overlays for Instant Reserve deals
Connected TV QR codes will soon be available to all Instant Reserve customers. This feature allows customers to display a QR code during their non-skippable YouTube ads on connected TV (CTV) devices. Viewers can scan the QR code with their mobile device to open the click-through URL. This enhances brand engagement through the landing page and lets you measure conversion metrics.
Bidding with cross-device conversions on Connected TV campaigns (US only)
When creating Connected TV campaigns users will be able to use automated bidding at both the insertion order and line item level to maximize the number of cross-device conversions (US only).