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Insertion order objectives
A new insertion order objective selection will determine what default KPIs, line item types, and bid strategies are available within an insertion order. This workflow will streamline insertion order and line item creation, ensuring that all components are aligned to achieve the same goal. This enables Display & Video 360 to make AI-powered optimizations and recommendations aligned with your ultimate KPI.
Existing insertion orders will be assigned objectives based on the existing bidding strategy and the line item types they contain. Once an insertion order has been created, users will have the option to change the objective to No objective, which makes all KPIs, line item types, and bid strategies available.