Bid guidance in video view & efficient reach YouTube & partners line items
YouTube & partners video view and efficient reach line items will begin surfacing bid suggestions under the bid input field. Bid suggestions are based on the line item’s settings (budget, flight dates, targeting and ad format) and the estimated auction dynamics, and are only supported pre-flight.
Optimized targeting will be removed from some bid strategies
Effective September 30, 2024, optimized targeting will no longer be a targetable option for "Viewable impressions", "Viewable for at least 10 seconds", and "Completed in-view and audible" bid strategies. Optimized targeting will automatically be removed from affected line items.
Optimized creatives will be available to all advertisers in Display & Video 360
Automated creatives will render the best combination of assets for each customer based on their campaign goals.
Updates to available third-party measurement on YouTube & partner line items
Starting September 30, 2024, Display & Video 360 will no longer support Moat as a third-party measurement partner for YouTube & partner line items.