Coming soon: September 23, 2024 edition

See what's coming to Display & Video 360 over the next few weeks 

Display & Video 360 will stop bidding on multiple waterfall calls to Google Ad Manager and the AdMob Network for mobile app inventory

Starting October 23, 2024, Display & Video 360 will stop bidding on multiple waterfall calls to Google Ad Manager and the AdMob Network on all mediation platforms for mobile app inventory. To maximize advertiser ROI and bid more efficiently, Display & Video 360 aims to buy mobile app ad inventory primarily via real-time bidding.

YouTube & partners efficient reach line items in planning

Display & Video 360 will soon support planning YouTube & partners efficient reach auction line items, with ad controls to select whether your plan should forecast any or all of in-stream (skippable & bumper), in-feed, or Shorts ad formats.

30-second non-skippable ads for YouTube Select in planning

Display & Video 360 will soon support 30-second non-skippable in-stream ads for reservation plans targeting YouTube Select. We’re also simplifying the planning experience for YouTube by requiring an initial selection between auction and reservation (guaranteed) plans. 

Update for Adloox pre-bid integration solutions

Adloox pre-bid integration solutions are being enhanced with the addition of our brand suitability, fraud avoidance, and viewability segments at URL level. Marketers are now able to optimize their Display & Video 360 campaigns with improved and refined segmentation. Learn more about brand safety targeting

Sunsetting 'Digital content labels' for YouTube & partners line items

To simplify and improve our suitability offerings, we're phasing out Digital content labels (DCLs), with the exception of 'Content suitable for families', for YouTube campaigns. Starting in October 2024, digital content labels applied at the advertiser and line item level will no longer affect YouTube & partners line items. To avoid disruptions to your ongoing campaigns, review your current inventory mode setting and make sure the selected mode aligns with your desired level of suitability. Use other suitability controls, such as Placement exclusions and Keyword exclusions to provide more granular control.

Sunsetting 'Other content types' for YouTube & partner line items

To streamline your workflow and reduce complexity, we're removing the "Other content types" exclusion controls (which include "Embedded YouTube videos" and "Live streaming videos") from the YouTube & partners line item level. Starting in October 2024, you'll no longer be able to set these exclusions for individual line items. Instead, you'll manage them at the advertiser level, ensuring consistent brand suitability settings across all your YouTube campaigns. We will automatically migrate your existing line item-level settings to the advertiser level, ensuring a seamless transition. If there are any active line items using either of these settings, the setting will automatically be enabled at the advertiser level. You'll still be able to view your settings at the line item level, but any changes will need to be made at the advertiser level.

Upgrade your YouTube & partners efficient reach line items for expanded reach and performance

Starting in early October, all new YouTube & partners efficient reach line items will support all available efficient reach ad formats (skippable, bumper, Shorts & in-feed) by default, expanding your potential reach. The ability to create YouTube & partners efficient reach line items that only support in-stream skippable & bumper ads will be restricted, although existing line items will continue running. 

We strongly recommend upgrading your efficient reach line items to take advantage of the expanded reach and avoid potential disruptions, noting that you can still opt out of any specific formats when constructing your line item. You can identify the efficient reach line items that only support in-stream skippable and bumper ads through the presence of an unselected “include in-feed and Shorts ads” checkbox on the line item details page in the “line item subtype” section. You can identify the efficient reach line items that support all available efficient reach ad formats through the presence of an “ad format” section on the line item details page, with checkboxes for each ad format your line item is using. Learn more about efficient reach line items.

Expansion of 30 second non-skippable ads on YouTube reservation

30 second non-skippable ads on YouTube, which serve primarily on connected TV devices, will soon be available through Instant Reserve without requiring YouTube Select lineup targeting. This will enable this format to be booked on a wider variety of inventory and in geographies without YouTube Select lineups, enabling greater overall reach and performance. 30 second non-skippable ads allow for rich storytelling and allow you to use your existing video assets of this length on YouTube.

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