Campaign and workflow updates
Insertion order objectives
A new insertion order objective selection determines what default KPIs, line item types, and bid strategies are available within an insertion order. This workflow streamlines insertion order and line item creation, ensuring that all components are aligned to achieve the same goal. This enables Display & Video 360 to make AI-powered optimizations and recommendations aligned with your ultimate KPI.
Existing insertion orders have an “insertion order without objective” set. Once an insertion order has been created, users have the option to change the objective to No objective, which makes all KPIs, line item types, and bid strategies available.
Sunset of Oracle audiences
As of September 30, 2024, third-party audiences licensed from Oracle are sunset. These audiences have been removed from any resource targeting and combined audiences. This update automatically paused any line items that target only sunset audiences or negatively target any sunset audiences. You can identify these sunset audiences in Display & Video 360 as third-party audiences from providers “Bluekai”, “AddThis”, and “Datalogix”. These audiences can’t be easily identified using the Display & Video 360 API.
Advertisers no longer have the ability to share first-party CRM audiences onboarded by BlueKai’s DMP to Display & Video 360 and assign those audiences to campaigns, insertion orders, line items, and combined audiences.
All first-party and third-party Oracle (BlueKai, Datalogix, & AddThis) audiences have been removed from Display & Video 360, including campaigns, insertion orders, line items, and combined audiences. BlueKai (Oracle) and Datalogix (Oracle)’s data management platforms will be removed from the self-service mapping dropdown.
Bid guidance in video view & efficient reach YouTube & partners line items
YouTube & partners video view and efficient reach line items now surface bid suggestions under the bid input field. Bid suggestions are based on the line item’s settings (budget, flight dates, targeting and ad format) and the estimated auction dynamics, and are only supported pre-flight.
Optimized targeting will be removed from some bid strategies
Effective September 30, 2024, optimized targeting is no longer a targetable option for "Viewable impressions", "Viewable for at least 10 seconds", and "Completed in-view and audible" bid strategies. Optimized targeting were automatically removed from affected line items.
Sunsetting 'Digital content labels' for YouTube & partners line items
To simplify and improve our suitability offerings, we've phased out Digital content labels (DCLs), with the exception of 'Content suitable for families', for YouTube campaigns. Starting in October 2024, digital content labels applied at the advertiser and line item level no longer affect YouTube & partners line items. Use other suitability controls, such as Placement exclusions and Keyword exclusions to provide more granular control.
Sunsetting 'Other content types' for YouTube & partner line items
To streamline your workflow and reduce complexity, we're removing the "Other content types" exclusion controls (which include "Embedded YouTube videos" and "Live streaming videos") from the YouTube & partners line item level. You're no longer able to set these exclusions for individual line items. Instead, you'll manage them at the advertiser level, ensuring consistent brand suitability settings across all your YouTube campaigns. We’ve automatically migrated your existing line item-level settings to the advertiser level, ensuring a seamless transition. You're still able to view your settings at the line item level, but any changes will need to be made at the advertiser level.
Update for Adloox pre-bid integration solutions
Adloox pre-bid integration solutions are enhanced with the addition of our brand suitability, fraud avoidance, and viewability segments at URL level. Marketers are now able to optimize their Display & Video 360 campaigns with improved and refined segmentation. Learn more about brand safety targeting
Google TV Masthead in YouTube Instant Deals
Advertisers can now reserve Google TV Masthead ads alongside YouTube Masthead ads booked on a cost-per-impression basis when configuring YouTube Programmatic Guaranteed deals using Instant Deals. With over 20% of Google TV users not opening YouTube, Google TV Masthead offers an essential opportunity to expand your reach, capture new viewers, and drive your business goals forward. Learn more about Instant deals for YouTube
First position targeting for YouTube Instant Reserve
Advertisers running Instant Reserve campaigns will soon have the ability to use first position targeting to increase brand awareness and engagement. First position targeting ensures your ads are the first ones viewers see in their YouTube sessions. First position targeting will be available for both in-stream and shorts campaigns.
Insights updates
Updates to available third-party measurement on YouTube & partner line items
As of September 30, 2024, Display & Video 360 will no longer support Moat as a third-party measurement partner for YouTube & partner line items.
YouTube & partners efficient reach line items in planning
Display & Video 360 now supports planning YouTube & partners efficient reach auction line items, with ad controls to select whether your plan should forecast any or all of in-stream (skippable & bumper), in-feed, or Shorts ad formats.
Creative updates
Optimized creatives available to all advertisers in Display & Video 360
Automated creatives now render the best combination of assets for each customer based on their campaign goals.