Demand Gen line items available to all customers
Following our announcement in September 2024, all Display & Video 360 customers can now create Demand Gen line items. Customers can use video and image ads to reach up to 3 billion monthly users across YouTube, Discover, Gmail, and video partner inventory, optimizing line items to drive clicks or conversions with Floodlight optimization. Demand Gen line items can be managed via SDF by updating your version to v8.
Self-service enablement of YouTube & partners on-by-default third-party measurement
You will soon be able to select third-party measurement partners for on-by-default enablement on your account without filing a Google support ticket. Enabling a measurement partner for on-by-default will automatically populate the selected partner for newly created YouTube & Partners line items with the option to add a reporting ID.
Learn more about third-party measurement on YouTube
SDF v8 will be available for users to select
SDF v8 includes support for Demand Gen, a new column in Ad files for Ad Type, and updated logic regarding timestamp verification and required columns when actioned with Demand Gen resources. More information on SDF v8 and a guide on migrating to SDF v8 can be found on the Developers site.
Rich Media Billing Rate dimension has been added to instant reporting for users with Billing permissions
Users with Billing permissions will be able to select Rich Media Billing Rate in instant reporting, allowing them to see the breakdown of the delivery by billing rate