Display & Video 360 is compatible with a wide range of third-party ad servers. A number of click tracking and cache busting macros can be used to allow these third parties to track clicks for display creatives served through Display & Video 360.
When you add a recognized third-party display ad tag to Display & Video 360, click tracking and cache busting macros will be inserted automatically. If the tag is not recognized, you'll have to insert the macros yourself. Each third party display tag looks a little different, but you can use the samples below as a guide.
What is a macro?
A macro is a placeholder (for example: ${CLICK_URL}) that an ad server replaces with a real value when the creative serves. Use macros in your tags when you want Display & Video 360 to insert information into the tag in real time.
For example, let's say you're using this third-party ad tag:
<script type="text/javascript" src="http://example.com?click="></script>
The third-party ad server expects a Display & Video 360 click tracking URL after "click=". To get this URL, insert a click tracking macro in the tag:
<script type="text/javascript" src="http://example.com?click=${CLICK_URL}"></script>
Each time the ad is served, the placeholder ${CLICK_URL} is replaced with the actual click tracking URL from Display & Video 360.
Click tracking and cache busting macros
Click tracking macros are the most commonly used type of macro. These macros allow third-party ad servers to track a click and associate it with the correct creative, line item, and auction in Display & Video 360. Clicking on a creative will first direct users to the Display & Video 360 ad server (to record the click and associated auction information) before redirecting them to the advertiser's URL.
Tag and macro examples
Celtra tags
Before adding click macros:
<div class="celtra-ad-v3">
<img src="data:image/png,celtra" style="display: none" onerror="
(function(img) {
var params = {'clickUrl':'http://celtra.com/','preferredClickThroughWindow':'new','clickEvent':'advertiser','externalAdServer':'Custom'};
var req = document.createElement('script');
req.id = params.scriptId = 'celtra-script-' + (window.celtraScriptIndex = (window.celtraScriptIndex||0)+1);
params.clientTimestamp = new Date/1000;
var src = (window.location.protocol == 'https:' ? 'https' : 'http') + '://ads.celtra.com/65fb825c/mraid-ad.js?';
for (var k in params) {
src += '&' + encodeURIComponent(k) + '=' + encodeURIComponent(params[k]);
}
req.src = src;
img.parentNode.insertBefore(req, img.nextSibling);
})(this);
"/></div>
After adding click macros:
<div class="celtra-ad-v3">
<img src="data:image/png,celtra" style="display: none" onerror="
(function(img) {
var params = {'clickUrl':'${CLICK_URL}','preferredClickThroughWindow':'new','clickEvent':'advertiser','externalAdServer':'Custom'};
var req = document.createElement('script');
req.id = params.scriptId = 'celtra-script-' + (window.celtraScriptIndex = (window.celtraScriptIndex||0)+1);
params.clientTimestamp = new Date/1000;
var src = (window.location.protocol == 'https:' ? 'https' : 'http') + '://ads.celtra.com/65fb825c/mraid-ad.js?';
for (var k in params) {
src += '&' + encodeURIComponent(k) + '=' + encodeURIComponent(params[k]);
}
req.src = src;
img.parentNode.insertBefore(req, img.nextSibling);
})(this);
"/></div>
Conversant (formerly Mediaplex) tags
Before adding click macros:
<a href="http://adfarm.mediaplex.com/ad/ck/1091-86796-2738-5?mpt=[CACHEBUSTER]">
<img src="http://adfarm.mediaplex.com/ad/bn/1234-12345-1234-1?mpt=[CACHEBUSTER]"?alt="Click Here" border="0"></a></noscript>
After adding click macros:
<a href="${CLICK_URL}http://adfarm.mediaplex.com/ad/ck/1234-12345-1234-1?mpt=${CACHEBUSTER}"> <img src="http://adfarm.mediaplex.com/ad/bn/1091-86796-2738-5?mpt=${CACHEBUSTER}"alt="Click Here" border="0"></a></noscript>
${CLICK_URL_ENC} but occasionally need double-encoded click-macros ${CLICK_URL_ENC_ENC}. If your ad server doesn't indicate which to use, you can verify click tracking through Display & Video 360 during the trafficking process.Campaign Manager 360 JavaScript tags
Before adding click macros:
<SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/Nxxxx.site-keyname/Byyyyyyy;sz=widthxheight;dc_expa=URL;ord=[timestamp];dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I;kw=[keyword];click=?">
After adding click macros:
<SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/Nxxxx.site-keyname/Byyyyyyy;sz=widthxheight;dc_expa=URL;ord=${CACHEBUSTER};dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I;kw=[keyword];click=${CLICK_URL}?">Campaign Manager 360 ins tags
When using Campaign Manager 360's ins tags, add the data-dcm-click-tracker parameter and set the value to the macro ${CLICK_URL}. Also, to avoid reporting discrepancies, you must use script rendering mode, not iframe. (Set the data-dcm-rendering-mode attribute to "script": data-dcm-rendering-mode='script').
Learn more about the ins tag in the Campaign Manager 360 Help Center
Before adding click macros:
<ins class='dcmads'
style='display:inline-block;width:300px;height:250px'
data-dcm-placement='N7480.1664088DOUBLECLICK.NETTEST/B8299600.114131924'
data-dcm-param-custom_key='custom_value'
data-dcm-rendering-mode='script'>
<script src='https://googletagservices.com/dcm/dcmads.js'></script>
</ins>After adding click macros:
<ins class='dcmads'
style='display:inline-block;width:300px;height:250px'
data-dcm-placement='N7480.1664088DOUBLECLICK.NETTEST/B8299600.114131924'
data-dcm-rendering-mode='script'
data-dcm-click-tracker='${CLICK_URL}'>
<script src='https://googletagservices.com/dcm/dcmads.js'></script>
</ins>Campaign Manager 360 i-frame/JavaScript tags
Before adding click macros:
<IFRAME SRC="https://ad.doubleclick.net/ddm/adi/Nxxxx.site-keyname/Byyyyyyy;sz=widthxheight;ord=[timestamp];dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I;kw=[keyword];click=?" WIDTH=X HEIGHT=Y MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR='#000000'>
<SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/Nxxxx.site-keyname/Byyyyyyy;abr=!ie;sz=widthxheight;ord=[timestamp];dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I;kw=[keyword];click=?">
</SCRIPT>
</IFRAME>
After adding click macros:
<IFRAME SRC="https://ad.doubleclick.net/ddm/adi/Nxxxx.site-keyname/Byyyyyyy;sz=widthxheight;ord=${CACHEBUSTER};dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I;kw=[keyword];click=${CLICK_URL}" WIDTH=X HEIGHT=Y MARGINWIDTH=0 MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0 SCROLLING=no BORDERCOLOR='#000000'>
<SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/Nxxxx.site-keyname/Byyyyyyy;abr=!ie;sz=widthxheight;ord=${CACHEBUSTER};dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I;kw=[keyword];click=${CLICK_URL}?">
</SCRIPT>
</IFRAME> FlashTalking and DoubleVerify tags
Before adding click macros:
<script language="javascript" type="text/javascript">
new function() {
this.rand = Math.floor((Math.random() + "") * 1000000000000);
this.dvparams = 'ctx=12345&cmp=12345&plc=12345&sid=12345';
this.dvregion = '0';
this.tagsrc = '<noscr'+'ipt>\n<a href="http://servedby.flashtalking.com/
click/4/12345;12345;0;12345;0/?url=12345" target="_blank">\n
<img border="0" src="http://servedby.flashtalking.com/imp/4/12345;12345;12345;gif;
FIOS112MDUInviteBT2DallasDMAMPG3160x600FT213to331/?"></a>\n
</noscr'+'ipt>\n<scr'+'ipt language="Javascr'+'ipt1.1" type="text/javascr'+'ipt">
\nvar ftClick = "";\nvar ftX = "";\nvar ftY = "";\nvar ftZ = "";\nvar ftContent = "";
\nvar ftCustom = "";\nvar ft160x600_OOBclickTrack = "";\nvar ftRandom = Math.random()*1000000;
\nvar ftBuildTag1 = "<scr";\nvar ftBuildTag2 = "</";\nvar ftTag = ftBuildTag1 +
'ipt language="javascr'+'ipt1.1" type="text/javascr'+'ipt" ';nftTag +=
'src="http://servedby.flashtalking.com/imp/4/12345;12345;12345;js;
FIOS112MDUInviteBT2DallasDMAMPG3160x600FT213to331/?click='+ftClick+'&
ftx='+ftX+'&fty='+ftY+'&ftadz='+ftZ+'&ftscw='+ftContent+'&
ft_custom='+ftCustomn+'&cachebuster='+ftRandom+'" id="ftscr'+'ipt_160x600"
name="ftscr'+'ipt_160x600"';nftTag += '">' + ftBuildTag2 + 'scr'+'ipt>
';ndocument.write(ftTag);\n</scr'+'ipt>nn';
this.altsrc = '<a href="http://example.com/defaultads/comp160x600.gif"
width="160" height="600" border="0"></a>';
this.callbackName = '__dvredirect_callback_' + this.rand;
var thisRedirect = this;
window[this.callbackName] = function () { return thisRedirect; };
var src = 'http://rtbcdn.doubleverify.com/bsredirect5.js?callback=' + this.callbackName;
document.write('<scr' + 'ipt src=' + src + '></scr' + 'ipt>');
}
</script>
After adding click macros:
<script language="javascript" type="text/javascript">
new function() {
this.rand = Math.floor((Math.random() + "") * 1000000000000);
this.dvparams = 'ctx=12345&cmp=12345&plc=12345&sid=12345';
this.dvregion = '0';
this.tagsrc = '<noscr'+'ipt>\n<a href="${CLICK_URL}http://servedby.flashtalking.com/
click/4/12345;12345;0;12345;0/?url=1419304" target="_blank">\n
<img border="0" src="http://servedby.flashtalking.com/imp/4/12345;12345;12345;gif;
FIOS112MDUInviteBT2DallasDMAMPG3160x600FT213to331/?"></a>\n
</noscr'+'ipt>\n<scr'+'ipt language="Javascr'+'ipt1.1" type="text/javascr'+'ipt">
\nvar ftClick = "${CLICK_URL_ENC}";\nvar ftX = "";\nvar ftY = "";\nvar ftZ = "";\nvar ftContent = "";
\nvar ftCustom = "";\nvar ft160x600_OOBclickTrack = "";\nvar ftRandom = Math.random()*1000000;
\nvar ftBuildTag1 = "<scr";\nvar ftBuildTag2 = "</";\nvar ftTag = ftBuildTag1 +
'ipt language="javascr'+'ipt1.1" type="text/javascr'+'ipt" ';nftTag +=
'src="http://servedby.flashtalking.com/imp/4/12345;12345;12345;js;
FIOS112MDUInviteBT2DallasDMAMPG3160x600FT213to331/?click='+ftClick+'&
ftx='+ftX+'&fty='+ftY+'&ftadz='+ftZ+'&ftscw='+ftContent+'&
ft_custom='+ftCustomn+'&cachebuster='+ftRandom+'" id="ftscr'+'ipt_160x600"
name="ftscr'+'ipt_160x600"';nftTag += '">' + ftBuildTag2 + 'scr'+'ipt>
';ndocument.write(ftTag);\n</scr'+'ipt>nn';
this.altsrc = '<a href="http://example.com/defaultads/comp160x600.gif"
width="160" height="600" border="0"></a>';
this.callbackName = '__dvredirect_callback_' + this.rand;
var thisRedirect = this;
window[this.callbackName] = function () { return thisRedirect; };
var src = 'http://rtbcdn.doubleverify.com/bsredirect5.js?callback=' + this.callbackName;
document.write('<scr' + 'ipt src=' + src + '></scr' + 'ipt>');
}
</script>
Sizmek tags
Please note, Display & Video 360 will automatically insert click tracking macros into your Sizmek tags for you.
Type I tags
Before click macros:
<noscript>
<a href="http://bs.serving-sys.com/BurstingPipe/BannerRedirect.asp?FlightID=1234567&Page=&PluID=0&Pos=5756" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=1280098&Page=&PluID=0&Pos=5756" border=0 width=160 height=600></a>
</noscript>
After adding click macros:
<noscript>
<a href="${CLICK_URL}http://bs.serving-sys.com/BurstingPipe/BannerRedirect.asp?FlightID=134567&Page=&PluID=0&Pos=5756" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=1234567&Page=&PluID=0&Pos=5756" border=0 width=160 height=600></a>
</noscript>
Type II tags
Before adding click macros:
After adding click macros: