Set a fixed CPM bid for a line item

In Display & Video 360, the bid price you specify will be used to determine how much Display & Video 360 can spend to win any individual impression for a line item.

Since bid prices are specified in CPM (cost per mille), the actual bid price Display & Video 360 will use will be:

CPM bid / 1000

Thus, if you set a fixed $10 CPM bid, your maximum bid per individual impression would be $0.01 ($10.00 / 1000).

Considerations

  • The amount you set as your fixed bid determines what impressions you can purchase based only on the media cost of a given impression. Other costs factored into your revenue model, such as fees for using third-party data or any other services, don't affect your line items' bids. This is different from automated bidding that includes all types of fees.
  • In rare cases, using fixed CPM bids may prevent you from spending your entire budget. If you're concerned about underspending, raise your bid.

Automated bidding

Many times a better option than using a fixed CPM bid is to enable automated bidding, which gives Display & Video 360 the ability to dynamically change your line item's bid based on the likeliness that an individual impression is going to perform well.

Frequently asked questions

What's the highest bid I can set?

The maximum bids you can set are:

  • $1,000 CPM (USD)
  • $1,000 CPC(USD)
  • $4,000 CPA (USD)
  • $1,000 viewable CPM (USD)

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

true
2024 Privacy Readiness guide

Prepare for a world without third-party cookies and unlock the AI
opportunity by adopting the right durable audience and measurement
solutions.
Start Today

Search
Clear search
Close search
Google apps
Main menu
2031068800024875309
true
Search Help Center
true
true
true
true
true
69621
true
false