The video line item allows you to purchase digital video ad inventory.
Compare Connected TV and video line items
Use the chart below to help you determine which line item type is right based on your needs:
| Video |
Connected TV |
|
|---|---|---|
| Suggested video buying options | Desktop and mobile digital video content | TV and over-the-top content on connected TV devices |
| Insertion order type |
Real-time bidding |
Connected TV |
| Bidding | Automated or Fixed bidding | Automated or Fixed bidding |
| Targeting | All options available |
Pre-selected options for the following targeting settings:
The following settings are not available:
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Create a video line item
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Start in an existing insertion order or create a new one.
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In your insertion order, click the New line item button.
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In the page that opens, pick Video.
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In the following page, enter the following information for your line item:
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Name for your line item.
Additionally, you can create your line item as a "Draft" if you don't want it to be eligible to serve once you've saved it here. If you do want it to immediately serve as soon as its start date has occurred, create the line item as "Active".
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Your line item's targeting.
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Your line item's flight dates.
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Your Budget and Pacing settings.
Display & Video 360 can automatically adjust your line item's budget if you've turned on automatic budget allocation for the line item's insertion order.
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Your bid strategy.
About CPM rates for video impressionsRates for video placements are significantly higher than the rates for standard display impressions. For guidance on CPM rates for video, please contact your account manager.
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The line item's frequency cap.
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The creatives you want to use with this line item. Learn more about our guidelines for video creatives.
A line item won't be serveable until one or more creatives assigned to the line item is approved. -
Your method for conversion tracking.
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Click Create once you're done.