You can track mobile in-app conversions in Display & Video 360 by using Floodlight tags.
How in-app conversion tracking works
In-app conversion tracking works by using advertising device IDs (IDFA on iOS and Advertising ID on Android) to uniquely identify a mobile user.
Track in-app conversions
Your advertiser will need to create and configure their mobile Floodlight activities. The process for creating a mobile Floodlight activity is similar to that of creating a regular Floodlight activity, with a few minor changes.
Directions if my advertiser uses Google Tag Manager (GTM)- If you haven't already, sign up for Google Tag Manager (GTM), then create one GTM container for each app your advertiser has.
- Link your GTM containers to your advertiser's tags.
- Have your app developers deploy your GTM containers to your advertiser's app.
Although using GTM is not required to do in-app conversion tracking or remarketing, it does makes things easier down the road.
If your advertiser chooses to not use GTM, they can call a Floodlight URL directly with a GET request with their own application or server-side code.
dc_rdid= value. Also, make sure that the HTTP header user agent is the same as that of the app where the conversion activity took place and that dc_rdid=is passed over SSL. This is especially important when making server-to-server calls to Floodlight.Once you've deployed your tags, create line items that target mobile inventory and use your tags to track conversions.
Remarket based on in-app conversions
Once Floodlight activities (or GTM containers which load Floodlight activities) have been deployed into your advertiser's app, you can use the Floodlight activity associated with specific in-app activities for remarketing in other apps.
Would mobile in-app remarketing be useful for you?Some examples of uses for mobile in-app remarketing include:
- If your advertiser has a travel loyalty program, you could create a list of silver-tier members, and then run an in-app remarketing campaign to promote a luxury resort deal.
- If your advertiser is a stock brokerage, and you wanted to target active app users (executed 10 or more trades in last 30 days), you could use mobile Floodlight activities to promote a premium-level mutual fund.