Client cost metrics

Client cost metrics are useful if you need a report that you can share with your client, and want to use terminology that's more appropriate for their purposes. For example, with client cost metrics what Display & Video 360 refers to as "Revenue" is instead called "Cost" (since this amount is the cost charged to the end client).

Can I send this report to my client?

The name changes are useful for tailoring terminology to clients, but reports can disclose instances of Media fee and CPM fee. So depending on your configuration, these fields may include information (like Display & Video 360 fee or margin) that you don't want to provide.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

true
2024 Privacy Readiness guide

Prepare for a world without third-party cookies and unlock the AI
opportunity by adopting the right durable audience and measurement
solutions.
Start Today

Search
Clear search
Close search
Google apps
Main menu
8181303832662525540
true
Search Help Center
true
true
true
true
true
69621
true
false