By linking a YouTube channel to a Display & Video 360 advertiser, you can use an expanded set of features for your YouTube campaigns.
You can link up to 100 YouTube accounts to a Display & Video 360 advertiser, and vice versa.
Link a YouTube channel to an advertiser
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From your advertiser, expand Settings in the left menu and click Linked accounts.
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Click Link new account > YouTube channel.
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In the window that opens, search for a YouTube channel or enter its URL and then click Next.
You own the YouTube channelDisplay & Video 360 only supports searches using the ID-based channel URL, for example: youtube.com/channel/UCUZHFZ9jIKrLroW8LcyJEQQ. Learn more about your YouTube channel's URLs-
Select the top option ("I own the YouTube channel…"), then click Go to YouTube.
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In the window that opens in YouTube, enter an account name to keep track of the Display & Video 360 advertiser you've linked to this channel. (For example, you could use "[your advertiser's name] + in Display & Video 360".)
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Select which privileges you want to give your advertiser in Display & Video 360:
- View counts and call-to-action: This will let your advertiser in Display & Video 360 see video performance by tracking visitor behavior on the channel.
- Remarketing: This will let your advertiser in Display & Video 360 show ads to people who visit and interact with your YouTube channel.
- Engagement: This will let your advertiser in Display & Video 360 measure your video ads’ impact by tracking visitor behavior on your YouTube channel, once they view your ads.
- Click Finish in the Link window, then click Save on the YouTube Advanced settings page.
Someone else owns the YouTube channel-
Select the bottom option ("Someone else owns the YouTube channel…").
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Follow the instructions to send an email to the YouTube channel owner asking them to go to their YouTube account to approve (or deny) your account linking request.
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Once the owner of the YouTube channel approves your request, that channel will be linked to your Display & Video 360 account.
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- You’ll see the status of your account linking requests in your Display & Video 360 advertiser and can update it at any time.
Unlink a YouTube channel
- Navigate to Advertiser Settings > Linked Accounts.
- Click the pencil icon
to edit the “YouTube channel” section.
- Select the channel you’d like to unlink.
- Click Action > Unlink.
Permissions
Linking a YouTube channel to a Display & Video 360 advertiser will not:
- Give the YouTube channel's owners control over anything in Display & Video 360.
- Give Display & Video 360 users the ability to add, delete, or modify videos in YouTube from Display & Video 360.
You must be an admin user in Display & Video 360 to link YouTube channels to your advertiser.
Benefits of linking a YouTube channel to Display & Video 360
Once you've linked a YouTube channel to a Display & Video 360 advertiser, you can do the following in Display & Video 360 depending on which privileges have been granted to your advertiser:
| YouTube permission | Benefits |
|---|---|
| View counts and calls-to-action (CTAs) |
View organic (non-paid) metrics and create call-to-action (CTA) overlays on videos from linked channels. |
| Remarketing |
This gives you the ability to create YouTube users lists based on viewers’ past interactions on linked channels. |
| Engagement | This gives you the ability to measure your video ads' impact by tracking visitor behavior on your linked channels, once they view your ads. |