Overview
The Troubleshooter is a powerful, easy-to-use tool for analyzing problems with private auctions, guaranteed deals, non-guaranteed fixed deals, and open auction line items. With the Troubleshooter, you can:
- See at a glance why a deal is not spending.
- Troubleshoot deals from any exchange that has deals integrated with Display & Video 360.
- Use a filter to troubleshoot specific deals if the line item is targeting multiple deals.
- See specific reasons and quantifications for why impression availability was lost, at three separate levels.
- See why a line item is not winning available inventory.
- Data is available within one hour for Total available requests, Impressions won, and Win rate. More detailed data (e.g. Targeting, Creatives, etc.) may take longer to become available.
- Native creatives tend to be aspect ratio-based (instead of creative dimension-based) and therefore are not supported by the Troubleshooter.
Using the Troubleshooter
- Navigate to a line Item.
- In the top menu, click the Troubleshooter tab.
- You’ll see the following displays: (data is shown in the advertiser’s timezone)
- Inventory dropdown: Either select All inventory to see results across all targeted inventory sources or a specific deal, by name, that this line item is targeting. All inventory will be selected by default.
When viewing Troubleshooter for a specific deal, data for incoming bid requests can be seen by clicking Total available requests below the chart.
- Date range dropdown (Last 7 days selected by default)
- Current day: Troubleshooting issues that surfaced on the same day
- Previous day: Troubleshooting the past day’s delivery (likely in combination with the Current Day view)
- Last 7 days: Troubleshooting the delivery over the past week
- Last 14 days: Troubleshooting the delivery over the past 2 weeks
- Total available requests: The total number of available requests
- Bid responses: The total number of bid responses
- Impressions won: The total number of impressions won
- Win rate: The % of impressions won when a bid response occurred
- Inventory dropdown: Either select All inventory to see results across all targeted inventory sources or a specific deal, by name, that this line item is targeting. All inventory will be selected by default.
Total available requestsThe number of impressions matching the inventory sources selected in the Inventory dropdown. |
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Filtered impressionsThe number of impressions that were not bought for one of the following reasons: PrebidThe number of impressions not bought due to a pre-bid issue
TargetingThe number of impressions not bought due to targeting criteria for this line item that did not match the bid requests or requests being rejected for technical reasons.
Click to analyze the incoming potential impressions, including ones not matching targeting or being rejected for technical reasons, across the following dimensions: Note that this data is not available for the "Current day" date range option.
Things to consider
Creative(s)The number of impressions not bought due to an issue with creatives assigned to this line item. Click the link to see each creative assigned to the line item and information you can use to identify any creative rejection reasons that are limiting delivery. Learn about best practices for getting creatives approved
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Eligible impressionsThe number of impressions that were not filtered impressions |
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Filtered eligible impressionsThe number of impressions that met the targeting criteria and had eligible creatives, but bids on these impressions exceeded one of three limits:
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Bids submittedThe number of eligible bids that were submitted into the auction (internal) |
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Filtered by the auctionThe number of impressions that met targeting criteria, had eligible creatives, and were not blocked due to any frequency, budget, or pacing settings, but were not bought for one of the following reasons:
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Bid responses |
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Filtered bid responsesNumber of impressions that met targeting criteria, had eligible creatives, and were not blocked due to any frequency, budget, or pacing settings, but were not bought for one of the following reasons:
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