Instant reporting

Instant reporting allows you to see data immediately when it's available, instead of waiting for a report to run and then downloading the file for offline viewing. Instant reporting can save time when you're looking for quick performance checks, ad-hoc reports, and routine analysis of common dimensions and metrics. Instant reports can be single use or saved for later, and also made into visualizations like bar and pie charts. Larger and more complex reports can be saved and downloaded, and retrieved from the report list at a later time.

Create and run a report

1. From Report builder, click New report > Instant reporting (Campaign Manager 360). From Reports > Instant & offline > Instant reporting click New instant report (Display & Video 360).
2. Click Save to add your report to your report list.
   • To edit the name of your report, click the edit icon .
   • To name and save your report, click Save as.
   • To clear the name and all dimensions and metrics, click Reset.
3. To download all of the rows in your report, click the download icon .

Schedule and share reports

1. Navigate to the report that you want to schedule or deliver.
2. Click the schedule and delivery icon .
3. Click the "Schedule status" toggle to turn on scheduling.
   1. Select the timezone, frequency, and date range.
4. Select the file format.
5. Click the "Delivery" toggle to turn on email delivery.
   1. Select the format as an attachment or link to the report.
   2. Select the "Email owner" checkbox to receive emailed reports.
   3. Click add people and enter the email addresses to send emailed reports to other users.
6. Click Save.
   Note: For Instant reporting, when a report is shared with another user, only the report files are shared, and not the report itself. The user won't have access to run the report, but the shared report files will be available in the “Files” column.

Floodlight configuration (Campaign Manager 360 only)

If you want to run a report with Custom Floodlight variables, you must first choose a Floodlight configuration before running it.

1. From the New Instant Report page, navigate to the “Search metrics and dimensions” section.
2. Search for “custom floodlight variable”.
3. From the “Add filter” bar, select Floodlight Configuration.
4. Select a configuration from the list and click Apply.

Learn more about Custom Floodlight variables

Saving to Google Drive

When a report has been saved and run, you can upload it to Google Sheets via Google Drive.

1. Build the report in Instant reporting, and give it a name.
2. Save the report, and download it as a .csv file or another supported file type, such as an Excel file.
3. Navigate to the Instant Reporting list page, and click “Download”.
4. Select "Save to Drive".
5. Follow the steps to confirm and authenticate the account to grant access to Google Drive.

Running a YouTube Report (Display & Video 360 only)

If you’re running a report based on YouTube activity, you'll need to include YouTube specific metrics and dimensions. These metrics and dimensions may not be compatible with other metrics and dimensions from standard reports.

To avoid any compatibility issues, you can select one of these reporting templates for YouTube:

• YouTube Conversions
• YouTube Standard

You can also choose to build an empty report, using the following YouTube specific metrics and dimensions:

Report properties

1. Choose the date range to report on.
2. Drag dimensions into the Row area and metrics into the Column area.
3. Click filter to select filters.

Your report might need time to load. You can still modify the report properties as the report loads.

• If your report is taking a longer time to load, you can click Download to download your report first.
• If your report can't be loaded, you can try limiting the date range or removing metrics and dimensions. Or, you can click Download to download your report and see the full data.

Scheduled report limitations

• Scheduled reports that haven't been downloaded for more than 60 days or have failed to run for more than 30 days get deactivated. These reports can be reactivated at any time.
• Scheduled reports will no longer run if you lose reporting permissions or access to data for the advertiser or account.
• The report owner must be active for scheduled reports to run. You can duplicate the report with a new user to start generating reports again.
• CSV files in scheduled reports are zipped when over 200KB. Attachments in scheduled report emails are limited to 25MB.
• Some metrics and dimensions may be unavailable depending on your user role.

Visualize data

You can choose how to visualize your data. By default, the visualization type is set to Flat table. Other visualizations include Bar, Time Series (line), Pie, and Scatter.

1. Click the visualization type and select from the dropdown. You might need to remove dimensions and metrics for some visualization types. You can add any removed dimensions and metrics when the visualization type is Flat Table.

Pivot data

Add pivots to your table to view data for specific segments, such as a Floodlight activity. Note that reports with pivoted metrics are download only.

1. Add a “Pivot metric" to the Column area.
2. Click the Pivot metric.
3. Click Apply.

If you have multiple pivoted metrics, the report will not run if they are pivoted on different segments. Currently, you can pivot data for the following metrics:

Custom Data

You can use existing metrics to create custom data and calculate new metrics.

1. Click + Custom Data
2. Give your data a name and description.
3. Add metrics and mathematical operators to calculate your metric.
4. (Optional) To display your calculation as a percentage, change Data format from Number (123) to Percent (%).
5. Click Apply to create the metric.

Example custom data

Revenue eCPA (Display & Video 360 only)

Time series chart as compared to a goal

Limitations

• Data may not be available depending on your user role.