When you want to reuse the same creative with minor changes, you can save time by making a copy.
When you duplicate a creative, the copy:
- Is the most recent version of the creative, regardless of publish status
- Keeps the same settings and status as the original (active, paused, draft, archived, or published)
- Keeps the same dynamic rules and settings as the original (making it easy to quickly copy data-driven strategies)
The copy does not inherit:
- Line item assignments
- Change history of the original creative
- Display & Video 360 status (it will be reset to pending, and creative review won't start until you assign it to an active line item)
Make a copy of a creative
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Go to your advertiser's Creatives list (open your advertiser, then select CreativeCreatives in the left menu).
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Select one or more creatives that you want to make copies of.
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In List view , check the checkbox to the left of the creative.
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In Gallery view , click the checkmark .
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A blue actions menu appears. Click ActionsDuplicate.
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If any of the selected creatives has a tracking URL or appended tag, a Bulk copy options window appears.
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To remove tracking URLs and appended tags, select Clear all tracking URLs and remove appended tags.
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To reuse the same tracking URL and appended tags in the copied creatives, select Copy everything.
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Click Continue.
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A copy is created with "Copy of" added in front of the original creative's name. For example, if the original creative is called "Corner_300x250", the copy will be called "Copy of Corner_300x250".
Copy creatives with drafts
When you copy a creative, only the most recent update is copied. This means when you copy a published creative with a draft, only the draft version is copied. If you want to copy the published version, first publish or discard the draft.