Gmail ads will soon be available through Display & Video 360
You’ll soon be able to purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads will be set using a new cost per engagement metric, and your Gmail buys will be billed based on engagements rather than CPM (cost-per-thousand impressions).
Preview the new version of the change history
You can now preview a new version of the change history from the History (beta) tab. This updated version will replace the existing History tab in the coming weeks. The new version of the change history features updated formatting to make it easier to read entries, the ability to filter out system-generated changes, clearer language for the most common changes, and an option to download all changes. These updates will make it easier to understand which changes in your account impact campaign performance.
Content exclusions from games are changing for TrueView line items
In order to provide more precise controls, content exclusions from games are changing for TrueView line items. The Games content type will soon be deprecated from the Other content types option in ad group- and advertiser-level Category exclusion targeting. To continue to exclude games, use the Games option in Categories targeting in your ad groups. This option includes the same inventory as the Games content type exclusion and provides more coverage for web games content. If you take no action, traffic from games on mobile devices is likely to increase.