See what's coming to Display & Video 360 over the next few weeks
Standardized connected TV IDs in targeting and Reporting coming soon
You’ll soon start seeing standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in Reporting. App store IDs are currently shown in Display & Video 360 exactly as they’re passed by the publisher, which are hard to parse. Going forward, you’ll see a standard, easy-to-read format for these IDs so you can more easily identify where your ads served.
Display forecasting coming soon to the reach planning tool
Open auction display inventory will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. You’ll be able to select specific creative sizes in the forecast.