Coming soon: February 10 edition

Updated combined audience creation and audience targeting experiences coming soon

You’ll soon see updates to the combined audience creation and audience targeting workflows that will provide increased flexibility in the audience combinations you can create and target:

• Combined audience creation: You’ll soon see increased flexibility in the data that can be used to create a combined audience. This includes the ability to AND together Google audiences with first-party audiences. Currently, these different audience types can only be OR’d together in a combined audience.
• Refreshed audience targeting: Audience targeting at the insertion order and line item level is getting a refreshed look and feel. In addition to a cleaner experience, you’ll soon be able to target combined audiences with other audiences types and include more than one combined audience per line item.

Advertisers in the United States and Australia will soon be able to use Nielsen mobile digital ad ratings (mDAR)

Advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR). This measurement will be available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager. Google Marketing Platform currently supports Nielsen third-party audience reach metrics (DAR) on video, audio, and display inventory, and now advertisers will be able to utilize mobile-specific mDAR measurement. More countries will become available throughout the year.

Improved contact experience coming soon

You'll soon see an improved contact experience in the Display & Video 360 help center and in-product help panel. You'll type in a question and click "Next step," and then you can choose to contact Display & Video 360 support through chat or email. You also can browse help center articles related to your question. 

A preview of the new contact experience