The Combined tab, with a new look-and-feel and real-time performance data, will soon become the default view for your campaigns
The revamped Combined tab will soon become the default view for your campaigns, giving you a complete picture of campaign performance and structure. Highlights include:
View your campaign hierarchy in one place: The Combined tab features a hierarchical list of all of the insertion orders and line items in your campaign. You can also see creatives from the Summary view.
Refreshed look-and-feel and quicker workflows: You’ll see several improvements that make it easier to navigate your campaign and complete key actions faster. You can expand all insertion orders with one click and quickly spot different items with new icons. By hovering over an insertion order, you can easily filter to that insertion order, view it in a new tab, or create a new line item in it. The data cards at the top of the page will update if you filter to one insertion order or line item.
Enhanced filtering: The Combined tab features enhanced filters, including filtering by completed flight dates in addition to active and paused statuses, as well as by insertion orders and line items that have received more than a certain number of impressions.
Set a default view: You’ll see the same Performance, Pacing, Quality, and Optimization views from the Insertion Order and Line Item tabs. You can pin any view, including a custom view, so that it becomes your default view whenever you navigate to the Combined tab.
See real-time data with the Summary view: The updated Summary view features real-time performance data from the past hour so you can get a sense of directional campaign performance.
The separate Insertion Order and Line Item tabs will be deprecated in the coming weeks after the Combined tab becomes the default campaign view.
Changes to third-party measurement implementation for TrueView line items
As previously announced, there are important upcoming changes to third-party measurement on YouTube. As part of these changes, a vendor client ID will be required as of March 15 for all third-party measurement on YouTube. The vendor client ID is a unique identifier for your Display & Video 360 advertiser provided by your third-party measurement company.
You can request implementation for a vendor client ID for your Display & Video 360 advertiser by following the instruction on this form.
In the coming weeks, you’ll also see improvements to self-service third-party measurement implementation, including support for vendor client ID.
Streamlined experience for creating a new advertiser coming soon
You’ll soon see a streamlined experience for creating a new advertiser in Display & Video 360. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to set up an advertiser, including clearer groupings of related settings.
Simplified experience for linking accounts to a Display & Video 360 advertiser coming soon
The current tab under advertiser Settings called Google Marketing Platform Linked Accounts will be renamed soon to Linked Accounts. This tab will become a central location for you to manage advertiser-level accounting linking. The account links for Merchant Center, YouTube channels, and data management platforms will move to the renamed Linked Accounts tab, and the Other Linked Accounts tab will be removed.
New Auction Packages deal type coming soon
A new Auction Packages deal type is coming soon to Display & Video 360 for bundles of open auction inventory that are available to all buyers. You’ll see a new filter for Auction Packages in Marketplace, and will be able to select these deals in your campaign, insertion order, and line item inventory source targeting. Multiple Google Curated Packages that used to be categorized as private auction deals will now be included in Auction Packages.
Changes coming soon to partner and advertiser permissions for Programmatic Guaranteed deals
You’ll soon need to select what partners or advertisers will have write access to Programmatic Guaranteed deals from a new section on the deal configuration page. If you change the write access for an in-flight deal, its associated line item will stop serving and you’ll need to reconfigure the deal. If the deal is targeted by cross-campaign optimization (CCO) line items, the line items will stop serving and will need to be reconfigured.
Call-to-action overlays coming to bumper and non-skippable ads on YouTube
Call-to-action overlays, which are currently available for TrueView ads, will soon be available for bumper and non-skippable ads. You can set up a CTA to include an interactive element on your ad that drives clicks to your website.